Rio SEO Offers Local Software Upgrade with Facebook Open Graph for Better Web Marketing
April 01, 2013
By Mandira Srivastava, TMCnet Contributor
Rio SEO came up with an innovative first-of-its-kind software upgrade that will enable businesses to utilize Facebook’s (News - Alert) Open Graph Markup in much better way. This new software upgrade allows users to integrate relevancy tags into Facebook’s Open Graph markup.
The Rio SEO Local Search Optimizer tool, which has hyper-local, geographically-targeted markup as a key component, allows the integration of both Facebook Open Graph and Schema (News - Alert).org micro data into relevant local landing pages on a scalable level.
Bill Connard, vice president of local search solutions at Rio SEO, said in a statement, “When it comes to search, social and content marketing, we have the first scalable SEO platform and content management system right out of the gate to offer local search integration with Facebook Open Graph Markup. This is a real game-changer for enterprise brand marketers who need to support hundreds—even even thousands— of individual store-fronts, franchisees, distributors, and/or dealers with local SEO and social media marketing.”
This tool will enable businesses to tag (News - Alert) and optimize local landing page information (e.g., name, phone and address, map data, description content and links to store promotions), and then connect the data with Facebook Places pages through the “Parent Child” management process. Presently, Schema.org micro data markup is being used to tag and optimize highly relevant, local business data and content snippets, which can play a significant role in local SEO and organic search rankings.
Paul Bruemmer, a search marketing consultant and author who has written extensively about SEO for enterprise marketers and retailers, said, “The ability to help execute on an SEO strategy includes mobile, local and social. You must have a platform to help execute on the complete SEO life cycle. Facebook Open Graph and Schema.org micro data have become huge working parts of the SEO life cycle.”
Edited by Rachel Ramsey