New trends have a way of drawing people in and creating an uptick in the market whenever they occur. Because people have a tendency to migrate towards whatever is cutting edge, this can also mean dollars signs and a rush of new players entering the space.

In technology, and particularly communications, one leading trend that’s becoming more and more commonplace is High Definition or ‘HD Voice.’

HD Voice is able to deliver clear, crisp sounds for users communications needs through wideband audio which, “extends the frequency range of sound traveling over telephone lines, resulting in higher quality voice transmission.”

Couple those benefits with VoIP and the communications landscape is undergoing a giant transformation.

As this market heats up - players are introducing services that all promise to deliver great sound clarity and cost savings – making competition fierce, and making decisions on a solution difficult.

Palo Alto (News - Alert), Calif.-based Ooma is a VoIP device manufacturer and consumer telecommunications company that offers VoIP phone service with a focus on HD voice quality.

If you’re trying to decide which direction to look for VoIP service, below are the top 5 reasons why the Ooma Telo trumps the competition.

1. Ooma PureVoice HD technology - strategically prioritizes the Internet traffic in your home to make sure your phone calls receive all the network attention they need, ensuring excellent call quality.

2. In addition to stunning HD Voice – Ooma doubles the audio frequency of your phone calls to deliver rich, crisp and life-like phone calls.

3.  Familiar set-up - no computers, tricky headsets, or silly dongles. Keep the home phone experience just as you know it, but for less money… while being packed with features.

4. Ooma Premier - an optional tier of service that brings many advanced features that a home phone service hasn't seen before.

5. Cost savings - Pay for the Ooma Telo up front and after that, calls around the U.S. are free, simply pay applicable taxes and fees (about $3.50/month).

Want more? Check out these testimonials from users.