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PowerText Added to Sales Automation and Predictive Analytics Platform

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September 19, 2012

PowerText Added to Sales Automation and Predictive Analytics Platform

By Rachel Ramsey, TMCnet Web Editor (News - Alert), Inc., a cloud-based provider of sales automation and analytics for inside sales professionals, recently announced the launch of PowerText, a text messaging communication tool and addition to its PowerSuite sales automation and predictive analytics platform. PowerText is an SMS toolset easily accessible within the Salesforce CRM interface and extends tracking and reporting capabilities on a sales rep’s contact effort with texting.

The company’s PowerDialer allows a single agent to make 350-400 calls per day. The dialer also dynamically determines which leads to dial and when to dial them, optimizing the sales process so you don’t waste any time. It features prioritized dialing, immediately responds to new leads, leaves one click pre-recorded voicemails and integrates with inbound module. offers predictive dialer 2.0 technology, offering more sales, blended inbound and outbound productivity, one click voice messaging, perfect voice quality and reporting visibility. Traditional predictive dialers abandon 2 percent to 3 percent of your calls with every call attempt, don't work well calling B2B, and only "predict" call time—not appointments or sales. Traditional predictive dialers only enhance call time, but’s predictive dialer algorithm predicts who and when to call to actually increase qualifications and sales.

The new PowerText automatically delivers, captures and logs an initial sent text message and its response. Sales professionals can then use the captured interactions to report on their sales progress through Salesforce and to easily use text messaging as a sales communication tool. Additionally, PowerText data will enhance the predictive analytics platform, identifying and facilitating optimal communication and sales strategies.

"Success in sales comes with understanding and addressing the nuances of your target prospects and customers," explained David Elkington, CEO and founder of, in a statement. "Today that extends to their communication medium of choice: phone, fax, voicemail, e-mail, LinkedIn, Twitter (News - Alert), Google+, Facebook, or text messaging through the mobile network. What's next? The ability to use predictive analytics to optimize the communication medium to the individual prospect and their preferences."

Like PowerSocial, inside sales reps can use PowerText SMS messaging as a reminder prior to a meeting for both the prospect and sales rep, a follow-up to a meeting, an alert medium for communicating a new product, or as a way to get an immediate message to a person who did not pick up on a call or may be in a meeting. For those who grew up with text messaging as a primary communication tool, this is often their preferred form of communication.

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Edited by Rich Steeves

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