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Leads360, a provider of sales automation solutions, announced its intelligent dialer solution has received CUSTOMER Magazine’s Product of the Year award for a second consecutive year.

Launched in 2011, Leads360 Dial-IQ combines the company’s sophisticated approach to sales automation with a dialer technology. Since its launch, the solution has been accepted so well that more than 40 percent of Leads360’s customer base now relies on Dial-IQ for sales automation and marketing activities.

The company claims that Dial-IQ sets the industry standard for intelligent and integrated outbound, inbound and multiline dialing, helping to improve sales lead conversion by 77 percent.

“We’re honored that our intelligent dialer has received the ‘Product of the Year’ award,” said John Reese, Leads360 vice president of marketing, in a statement. “This award and the product adoption we’ve seen validate the tireless efforts of our staff in developing an outstanding solution inspired by customer and market needs.”

Leads360 Dial-IQ, paired with the company’s intelligent sales automation solution, LeadManager, has proven to be a real game-changer for organizations that utilize inside sales teams in their selling model, Reese added.

The integrated dialer solution focuses on three core principles critical to improving lead conversion:  improved speed-to-contact, greater selling discipline and increased sales team productivity. The solution also helps ensure that inquiring buyers get a fast response from sellers, contributing to a better customer experience. Leads360 Dial-IQ enables organizations to effectively manage prospective buyers from lead to close, with systematic phone, e-mail and text messaging follow up. These communications are guided by proven-to-convert industry best practices, the company said.

“Leads360 was selected to receive a 2012 Product of the Year award for its achievement in advancing customer experience management technologies,” said Rich Tehrani (News - Alert), CEO, TMC. “Dial-IQhas demonstrated excellence and ROI for the companies that use it.”

TMC’s CUSTOMER magazine provides news and insights on the latest developments in agent training, analytics, ERP, IVR, social CRM solutions, mobile apps, workforce management and more.