The best defense is a good offense. That’s the message for telecom operators from a new report by London-based market research firm, Visiongain. The report, “The Voice Over Internet Protocol (VoIP) Market 2012-2017: Prospects for Skype (News - Alert) and Other Players,” notes that mobile VoIP is here to stay and operators should embrace the technology instead of fighting it.
This year "marks a turning point in telecoms history as voice revenues are in terminal decline, due in part to the impact of VoIP on traditional telephony,” according to a press release that summarized the report. “Skype and other VoIP services are set to reap some of the revenues that operators will lose, but in a fiercely competitive market place who will emerge as the leader?”
According to the report, global VoIP will rise to roughly $65 billion in 2012.
The report said that some mobile operators are fighting mobile VoIP by throttling VoIP traffic on their networks, but this strategy will backfire since consumers are increasingly coming to expect such services and will switch networks if mobile VoIP doesn’t perform well on a particular carrier.
“VoIP simultaneously represents a huge threat to mobile operators as well as a significant opportunity for growth the only barrier to success lies with strategy,” according to Visiongain (News - Alert). “VoIP can no longer be throttled by operators, instead it must be adopted and the telecoms landscape must change in accordance.”
That’s where providers, such as REVE Systems, see an opportunity.
REVE focuses on providing branded mobile VoIP solutions that telecom providers can offer customers as an alternative to third-party calling services, such as Skype. It has a wide assortment of products that include backbone infrastructure to peripheral products and middleware, and has been lauded by TMCnet and others for its technology leadership.
“One of the biggest challenges for the mobile telecommunication Industry is to deliver the benefits of IP without losing control over the network services,” noted REVE on its website. “Common users want the Internet to be free, flawless and high speed.”
One of the company’s flagship products is its iTel Mobile Dialer Express, a mobile application for making VoIP calls that keeps service providers in mind. It lets operators offer branded mobile VoIP on iPhones, Android, Blackberry, Symbian (News - Alert) and Windows Mobile smartphones. The solution works on 3G/4G, GPRS and Wi-Fi, and providers can offer the dialer preconfigured with settings such as switch IP, port and balance display to work automatically with the VoIP services the provider offers, according to REVE.
The iTel Mobile Dialer Express also sports some features that let the provider’s VoIP solution work even when others are still playing defense. When used in conjunction with REVE’s iTel Byte Saver hosted service, iTel Mobile Dialer can pass through any firewall or blocked network. This allows end users to use a provider’s solution in Wi-Fi situations that otherwise might be hostile to mobile VoIP.
With traditional voice revenue not coming back, providers, such as REVE, stand to benefit handsomely as the industry realizes it must embrace mobile VoIP instead of shunning it.
To find out more about REVE Systems, visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Visit REVE Systems in booth #302. For more information on ITEXPO West 2012, click here.
Edited by Brooke Neuman