Consumer Adam Zakaria of Belgium has been a calling card for the last 10 years as a way to connect with his family based in Morocco. This was always the cheapest way of getting in touch with them compared to other telecommunication services available in Belgium. However, with the advent of the mobile phone, it became difficult for Adam to remember phone numbers like before when he used to dial from his landline phone at home.
Increasingly, he found it difficult to use calling cards, as he had to dial multiple numbers and remember phone numbers or jot them down on a piece of paper before starting to make the calls.
In some cases, Adam had also lost money as he made some mistakes in entering numbers, which led to wrong connections and a deduction of the calling card balance. Slowly his faith shattered in calling cards, he reduced the usage of them and began relying on his mobile phone to make calls, albeit paying a much higher price. Due to this, his communication with family back in Morocco was also reduced, which was not a happy situation for him – but he could only afford a limited number of talking minutes based on the rates charged by his mobile service provider.
Then, a friend told him about this mobile application he uses to make calls back home and how good the rates are. He informed Adam that earlier he had faced the same problem while using a calling card but with the use of this app, he now just selects from the phone book and dials.
Upon hearing his friend’s experience, Adam decided to try the mobile app, which was being provided by Tulp Solutions, a calling Services Company based in the Netherlands. He visited the company website and downloaded the app from Apple (News - Alert) App store and discovered that this mobile app provided direct access to the phone book and he really did not need to remember or dial the destination numbers any more – just like his friend had said. Now, Adam is back to using calling cards thanks to the innovative mobile application embedded on his smartphone and has been able to again increase his calls to Morocco.
Tulp Solutions, a European Cheap International Calls Services company who introduced this mobile application in Belgium and the Netherlands have seen rapid customer adoption of this mobile app, primarily through word of mouth.
Jordan Klein, the director of operations, who took the initiative of launching this product said, “When we launched the Mobile App, branded in our name – we just put the information on our website and had the application available on Apple App Store. Within weeks, we saw customers using our access numbers via this application and our minutes of usage (MOU) started increasing. We got thousands of new customers in Belgium in the last two months and realized that these came through existing customer referrals and word of mouth; as we hadn’t spent any marketing money behind it. Customers use the app to make cheap calls to Pakistan, India, etc. What’s also unique is that we are seeing customers who were making local mobile- to- mobile calls using our platform, which was not a big segment earlier”.
Klein added, “We are delighted with the response this mobile app has generated and the positive impact on our revenues. REVE Systems is our partner for this mobile app and we are now working with them closely to launch this mobile app in our other brands operating in other EU countries.
CEO, M Rezaul Hassan commented, “It gives us great satisfaction to hear the positive feedback from Tulp Solutions regarding our iTel Mobile Call Through Dialer. This product has been designed specifically for Calling Card providers and MVNO’s providing access number based calling services”
REVE Systems is headquartered in Singapore and has development offices in Bangladesh & India and sales office in the U.K. The company currently services more than 1450 service providers across 65+ countries.
For more information on company's offerings, please visit the website: www.revesoft.com
To find out more about REVE Systems, visit the company at ITEXPO. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. Visit REVE Systems in booth # 320. More information on ITEXPO West 2012.
Edited by Stefania Viscusi