Gigya Inc., a leading social choice for websites, has unveiled its Identity Management Platform to provide sites with access to users' complete social identities.

The new technology helps to manage user data that provides businesses with complete, permission-based access to user social, profile, and behavior data on their websites.

Thanks to Gigya, businesses can now collect, store and leverage permission-based social data for targeted email marketing campaigns and content recommendations, and can even segment users for hyper-relevant ad targeting.

Officials with Gigya said that the Identity Management Platform captures social data -- profile, social graph, interest graph, and behavior graph data -- that users authorize a site to access when they authenticate with their social identities either through registration/login or through interacting with social plugins on the site.

The new platform also offers sites a cloud-based user registration system, allowing sites to maintain a unified user database across a network of sites using Single Sign-On for both social and traditional site authentication.

"The social Web presents a tremendous opportunity for sites to understand their users like never before," said Patrick Salyer, CEO of Gigya, in a statement.

Salyer said that by allowing businesses to retrieve and map social data in the cloud, Gigya is offering on-demand access to critical user information that has real impact on the clients.

Company officials said that Gigya plans to expand the platform with additional products and services in the coming months to further equip businesses with a complete toolbox of utilities so they can understand, target, and influence their customers.