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Send Word Now, a provider of emergency notification and critical communications services, recently introduced its newest innovation for urgent corporate communications and collaboration, known as SWN Direct.

SWN Direct is a groundbreaking recipient mobile app. It enables rapid, secure and encrypted interactions between an organization and its employees, customers and stakeholders.

Currently available on iPhone (News - Alert) mobile devices, SWN Direct uses IP networking end -to-end for the secure delivery of voice, text and files seamlessly to recipient mobile phones anywhere in the world.

In a statement, Tony Schmitz, Send Word Now president and CEO, said: "Our customers have told us they want an innovative mobile platform for communicating across the enterprise, and we listened. Building on our deep understanding of technology, SWN Direct delivers a revolutionary set of recipient mobile-oriented tools for voice, text and file delivery for a much lower total operating cost than previously available."

By using SWN Direct, users of customers of Send Word Now can know in advance what percentage of their recipient target audience is reachable before they communicate. 

The SWN Direct app includes: SWN Express Messenger, SWN Express Voice, SWN LockBox and SWN One-click Connect.

"The key is, we are using IP end-to-end over a persistent connection, not brokered by push notification or any other intermediary systems. This provides us real-time visibility on two fronts," said Alex Tsepetis, Send Word Now CTO.

He further added, "First, we can tell you before a message is sent who is on-net and will instantaneously receive the message. You do not have that capability with Push Notification. Second, since we also control the delivery path end to end, we are not dependent on third-party applications that might impact successful delivery. We know in real-time if the message was delivered successfully, and we are no longer dependent on external parties to triage non-delivery problems. "

Since Send Now simply requires IP connectivity to deliver all types of data directly to the new app.