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RadiSys and Ethrix Rollout Integrated Mobile Media Server Solution

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December 23, 2010

RadiSys and Ethrix Rollout Integrated Mobile Media Server Solution

By Carolyn J Dawson, TMCnet Contributor


RadiSys (News - Alert) Corporation, provider of IP media servers and other software and hardware platforms for next generation IP-based wireline and wireless networks, recently collaborated with Ethrix, a SIP video application partner, in order to deploy 3G services for Planet41.


 Ethrix has successfully deployed RadiSys’ (News - Alert) Integrated Mobile Media Server (IMMS) at the Planet41 Mobi-Venture Ltd. The partnership was formed to provide integrated 3G mobile video services platform to mobile operators and value-added service (VAS) providers with 3G network deployments to deliver next-generation video VAS diversity, economics, scalability and flexibility which are required by India’s service providers.

India has began releasing 3G licenses to the mobile video services market and Ethrix as a leading provider of multi-service 3G-324M mobile video services through various video media processing platforms. So far, this has resulted in a successful 3G rollout.

RadiSys’ IMMS provides a single cost-efficient carrier class network element by integrating 3G-324M and the 4G/LTE (News - Alert) packet services. IMMS enables the activation of a wide range of Mobile Interactive Voice and Video Response (IVVR) service applications, thereby providing a robust 3G mobile services platform for India’s mobile VAS providers and 3G mobile operators.

In a release, the vice president and general manager of the media server market of RadiSys, David Smith (News - Alert), said, “By partnering with Ethrix, we are able to offer VAS providers like Planet41 an integrated 3G services solution that provides a higher-quality mobile video experience, faster time-to-market and rapid revenue generation. As mobile VAS service providers and 3G mobile operators enter India’s 3G network market, they can be confident that the RadiSys/Ethrix solution will deliver opportunities to lower costs, reduce development efforts and increase revenues, enabling VAS providers to bring mobile video service offerings to market faster while improving customer satisfaction and retention.”

The CEO of Planet41 Mobi-Venture Ltd., Somil Gupta, added, “India is a huge market, growing at 100 million subscribers per year. We’re investing in the Ethrix video services platform with RadiSys IMMS to rapidly develop and deploy unique, compelling mobile video applications to meet this growing market demand. Our leadership and competencies in video content and mobile services, combined with this unique solution from Ethrix and RadiSys, has positioned Planet41 to achieve business success in delivering 3G mobile services.”


Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Stefanie Mosca







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