Elemental Technologies, a provider of video processing solutions that enable multi-screen content delivery, announced a partnership with thePlatform (News - Alert), the leading white-label video publishing company, to design an IP media server solution for service providers and media companies.
Combining the Elemental Server file-based video transcoding solution with thePlatform's MPX video management system for multi-screen video delivery, the new IP media server solution is capable of processing and managing large, dynamic video content libraries for IP-connected devices.
Elemental Technologies has joined thePlatform's premier partner program. Under this program, both companies have agreed to jointly market each other's solutions to customers. Comcast (News - Alert), a leading communications provider offering cable TV and home Internet and telephone services, is the first to use the IP media server offering. Comcast will use the solution to support its online and mobile initiatives.
“Elemental is excited to work with thePlatform to accelerate the management and processing of Comcast's streaming assets to PCs, tablets and mobile devices,” said Sam Blackman, CEO and chairman of Elemental Technologies, in a statement. “Comcast, and MSOs in general, are seeking solutions that allow them to cost-effectively scale their operations with minimal impact to existing operations. We're proud to be ahead of the curve in this area.”
Comcast officials commented that Elemental has a highly reliable transcoding solution that coupled with thePlatform's cloud-based video management, which helps them deliver compelling services to their subscribers.
With Elemental IP media server's integration with thePlatform's mpx, Comcast is able to deliver on demand video to XfinityTV.com, and to the Xfinity TV app for the iPad, iPhone (News - Alert), and iPod touch. Additionally, Elemental’s IP media server solution also provides the capability to support other IP-devices.
“Elemental is at the forefront of providing robust and cost-effective transcoding solutions,” said Ian Blaine, CEO of thePlatform, in a statement. “As online video libraries continue to expand, our customers need scalable means to ingest, transcode and distribute video. We look forward to working with Elemental to serve our mutual customers, and addressing new market opportunities together.”
thePlatform provides online video management services to media companies and leading service providers. The company also publishes video and other media to PCs, mobile devices and TV.
Want to learn more about business video? Then be sure to attend the Business Video Expo, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry’s most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, the Business Video Expo mirrors a burgeoning market -- no longer just a corporate novelty -- with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective. To register, click here.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Jamie Epstein