IP media servers refer to a common, shared IP media-processing platform for a broad range of IP audio, video, fax and speech applications in a next-generation VoIP or IMS services network.

Some examples of real-time media processing are the playing of a ringback tone, media clip, or audio menu prompt in an IVR application; collecting digits from a telephone or mobile device; recording a multimedia message for future playback; or mixing multiple audio or video streams into a conference.

In previous years, IP media servers utilized a TDM bus, however media servers began to dramatically change when service providers began to realize that the network infrastructure for voice was beginning to evolve from the circuit switched PSTN to packet switched IP. This allowed for multiple new services to be launched and increased revenue streams to be gained, according to a white paper from Wainhouse (News - Alert) Research.

IP-based technologies assist with the migration to next –generation service architectures. This technology is rapidly taking over the roles once played by traditional TDM service nodes, by allowing for hardware and software to be separated into subsystems and interfaces based on open communications protocols, the paper added.

In addition, IP media servers allow for low per-port costs helping service providers to save a large amount of capital that can be utilized to deploy this technology quicker and easier. IP media servers also enable CSP’s (News - Alert) to simply create innovative service and features either internally, or outsource coding to external software developers, which can again help to reduce overhead without any effect to the capabilities the server can handle.

IP media servers not only power multiple functions but offers significant advantages unseen with earlier equipment.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.