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Radvision: Yes, There is Life Beyond Cisco

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June 03, 2010

Radvision: Yes, There is Life Beyond Cisco

By David Sims, TMCnet Contributing Editor


(Editor's Note: This article refers to a video interview shot at Interop (News - Alert) 2010. To view TMCnet's entire library of videos from Interop and other industry shows, demonstrations and interviews in our in-house studio, visit our Video News home page.)

Recently at the Interop 2010 show in Las Vegas, TMC's CEO Rich Tehrani had a chance to sit down and talk with Radvision's (News - Alert) Bob Romano, VP of Enterprise Marketing.
Noting that they've been in the industry for 18 years, and have been providing infrastructure for video and network to "many top providers," to companies like Polycom (News - Alert) and Sony.
"Several years ago," he said, "we embarked on a strategy to expand our product portfolio, and we added endpoint products." In fact, he said, the company was debuting one of them in the booth at the show, a meeting room system that they're launching into the market.
Discussing Cisco's (News - Alert) acquisition of their largest customer, Tandberg, last fall, Romano said Cisco had accounted for about 40 percent of Radvision's revenues. "We provided all the infrastructure products to them, they rebadged them and sold them as Cisco. And now with the acquisition, he said, gradually Tandberg (News - Alert) technology will replace Radvision's.
"Our revenues will decline over time with Cisco," he said, noting that "there are some products we're pretty deeply embedded in, where it probably doesn't make sense" for Cisco to generate their own Tandberg technology. So he's confident those revenues will continue.
He said that with the growth in the video and video conferencing market, that they're confident that with the addition of endpoint technology into their product portfolio, "we're going to be able to grow our revenue, replace the Cisco revenue, and also be able to grow beyond that by taking advantage of the whole video conferencing with a full portfolio of products."

View the full video interview below (Apple users click here):


David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Patrick Barnard


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