Plum Survey Builder Popular among Businesses that Value Actionable Feedback
September 10, 2010
By Anil Sharma, TMCnet Contributor
Plum Voice, a single-source provider of IVR solutions, has claimed that the company’s Plum Survey Builder, a multimodal survey platform to collect customer feedback, public options, and market intelligence through the creation of IVR and Web-based surveys, is becoming popular among enterprises and businesses that need to collect valuable feedback.
Officials with Plum Voice said that the Plum Survey Builder is the most cost effective solution to systematically gather information about customers, competitors, employee opinions and the market.
Company officials said that with Plum’s multimodal survey development tool, surveys can be created in minutes and deployed over the phone through an IVR system and web to reach the greatest number of respondents.
According to company officials, this new approach to developing and managing feedback campaigns consolidates all the technology required to successfully collect and analyze data, thus saving costs and improving the lead-time required to gather critical business intelligence and amass the data needed for market research.
Plum’s survey platform provides accurate results for-Customer satisfaction surveys; employee feedback campaigns; customer loyalty programs; call center surveys; political polling and quantitative research.
Traditionally, when constructing surveys and studies to collect market intelligence and statistics, companies were forced to work with both IVR vendors as well as Web developers to create survey campaigns that reached the utmost number of respondents.
According to company officials, this approach was costly and provided an inconsistent experience for those who answered questionnaires through disparate data collection methods.
Plum’s survey platform, company officials said, eliminates the need to work with multiple vendors while cutting costs associated with managing and collecting feedback through the web and phone.
Plum’s survey platform also provides a consistent experience for users across multiple data collection mediums.
Data collected through Plum Surveys helps businesses implement corrective action and design new processes to insure customer satisfaction, customer retention and greater sales.
For market researchers, the Plum Survey Builder provides one authoring tool to create and deploy surveys over the phone and Web.
This approach achieves efficiency by increasing automation while consolidating all survey creation activities on a single integrated platform.
Since the Plum Survey Builder generates an automated phone dialog to collect data, market researchers can run programs at a lower cost than traditional computer-assisted telephone interviewing (CATI) while controlling for social desirability bias.
In addition, easy to deploy, Plum Survey Builder can place outbound calls to respondents. This feature serves as a cost effective alternative to agent-based predictive dial campaigns.
Anyone can sign up for a free PlumSurvey account at http://www.plumvoice.com/plumsurveyAnil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.
Edited by Juliana Kenny