IVR Allows Domino's Customers Pay over the Phone
May 06, 2011
By Juliana Kenny
, TMCnet Managing Editor
Domino’s Pizza, one of the largest and most expansive pizza-serving restaurant and delivery chains, has incorporated IVR technology into its payment devices for delivery workers so customers can now pay over the phone. In a trial period, Domino’s will allow its customers in India to pay for pizzas over the phone with technology powered by PayMate.
Ajay Adiseshann, founder and managing director of PayMate, stated, “Based on customer feedback, many of the Domino’s customers are keen to use their credit cards to pay for pizza delivery. This service will fulfill this need and enhance the overall customer experience.”
PayMate is India’s leading mobile payments company, and will supply Domino’s with the technology to enable customers to connect with a representative over the phone, connect to the IVR payment system, and then enter credit card details and password to process payment.
“Our endeavor is to be at the forefront in using new technologies to extend more service convenience to our customers. Payment through credit card has been a latent need of our customers and with the launch of this new service, which is powered by PayMate, on trial basis, we believe that our customers would find it even more convenient to order with us. We are delighted to provide this service to our customers,” said Harneet Singh Rajpal, vice president of marketing for Domino’s Pizza India.
This trial service will run throughout selected outlets in Domino’s restaurants in India to test the operability of the system. They will initially be rolled out in the areas of Noida and Mumbai before other locations.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Juliana Kenny