IVR Systems Improve Healthcare Marketing Strategies
August 25, 2011
By Juliana Kenny
, TMCnet Managing Editor
Interactive voice response (IVR) systems help businesses across all verticals and markets interact with their customers on an intimate and secure level, and the healthcare industry is no different. Hospitals face a unique challenge in this regard as the pressure for them to increase revenue and productivity is constantly combined with the need to attend to critical patients.
Voice recognition technology helps hospitals and healthcare facilities reach new customers and patients with voice-based marketing automation features. In a recent article by Irv Shapiro (News - Alert), CEO of Ifbyphone, he details how influential IVR systems can be for healthcare facilities.
“One of the most powerful elements of voice-based marketing automation is that it lets you assign unique phone numbers to every marketing initiative and track results on a campaign-by-campaign basis. It offers visibility into marketing ROI that many hospitals simply don't have,” stated Shapiro.
As a provider of industry-leading IVR systems and voice recognition software and solutions, Interact, Inc. has been serving multiple verticals and markets, including healthcare, on a global scale for years. Interact’s IVR system improve overall ROI for hospitals and healthcare facilities with its advanced voiceXML feature, unified messaging, call bridging and outdialing, and unlimited language support.
Shapiro notes that through certain features, hospitals can significantly improve operations and patient communications. With automated reminder calls, providing pre- and post- visit calls, and streamlining shift replacement processes, patients will feel more secure and provided for, ensuring their return to the hospital and continued service.
TMC’s (News - Alert) Susan Campbell recently explored the use of IVR systems in the health insurance industry, and noted that implementing an IVR system is now a more vital move for healthcare providers as new shifts are made within the healthcare industry with reform bills and laws.
Campbell stated, “Insurance providers will need technology implementations such as the IVR system to meet customer needs and expectations. Such technologies can also help to streamline the customer service approach and reduce overall costs in the long run.”
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
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Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Jennifer Russell