What SMB Mobile Operators Should Consider When Exploring a Rating Solution
December 14, 2011
By Juliana Kenny
, TMCnet Managing Editor
Mobile operators in smaller markets have always dealt with different challenges than ones in enterprise-geared spaces, and today it seems one of their biggest tasks is leveraging the proper communications solution to reduce costs while maintaining a reliable system for customers.
The advantage of cloud-based solutions is not to be overlooked, and the IVR system providers over at Interact have discussed the ways in which “Rating as a Service” can enable small operators to rate, bill, and manage their customer accounts in a hosted environment thereby ensuring scalability while cutting costs.
Interact presents the notion of “Operator X” who has been authorized to construct a mobile communications network requiring the implementation of “a real-time rating engine for pre-paid subscribers that supports both voice and data.” As Operator X is a small business and needs a service that will be competitive while not overrunning costs, the service also must include enhanced calling services such as voice messaging, voucher management, and conferencing. This is where Interact’s Invigorate solution comes into play.
As a solution that includes all the elements needed to support small- to medium-sized mobile operators and carriers, Invigorate enables service providers to quickly package, promote, and discount services while encouraging the use of additional applications. With its real-time rating, it supports any voice or data structure whether it reside in a prepaid, postpaid or convergent environment.
The cloud-based infrastructure of Invigorate lets the solution do its thing for mobile operators while functioning at a very cost-effective rate. One of the advantages it provides is that of being a “total” solution – requiring no extra costs or additional implementations. Invigorate supports all the standard rating features required by mobile operators, along with a robust set of advanced rating features such as rating per minute, per transaction, or per download, location-based rating, and discounts such as buy one get one free, and friends and family,” noted Interact.
With a total solution such as that, mobile operators can breathe easy about deciding which communication solution to implement.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Juliana Kenny