How an IVR System Bolsters Mobile Payment Solutions
February 15, 2012
By Juliana Kenny
, TMCnet Managing Editor
With all this talk about the ‘mobile wallet’ these days, we thought we’d take a closer look at what that means for businesses, small and large. Mobile payment trends are on the rise, as is the increase in most things “mobile” including the workforce, and the customer.
But this increase in customers using mobile devices for just about everything does not have to hamper the ability of an SMB or enterprise to provide a fulfilling customer experience. Rather, it just has to do with understanding what technologies are available to facilitate the transition.
Reports have postulated on the growth of the mobile industry, including this notion of the ‘digital wallet,’ noting that mobile bill payments may reach $214 billion in gross dollar volume in 2015. Part of this explosion probably has to do with the gazillions of apps coming out for mobile payment, yet the effects of this growth are now leaking into the corporate environment, and not just the consumer side of the issue.
Some options are more sensible than others when it comes to addressing how your business is going to tackle the mobile payment trend. An interactive voice response (IVR) system can be integrated into a communications network to allow mobile payments. In fact, various applications exist that are not only customizable for your business processes, but platforms exist as well that enable you to create an application yourself, if you so desire.
Mobile operators around the globe are wrestling with the quick uptake in mobile payment. A few providers, Interact being one of them, actually provide the platforms for developing applications interoperable with mobile solutions including mobile parking meter payment applications and mobile citation payments.
The challenge lies in providing such mobile services while enabling the best possible user experience. With the right tools, mobile operators can gain visibility into the customer experience without sacrificing operational efficiency. Specifically, Interact provides mobile operators with real-time rating platforms including advanced rating capabilities, transaction processing, and subscriber management.
Don’t be left in the land-based lurch or experiencing mobile bill shock, and stay tuned into the IVR System community to learn more about how IVRs are compatible with mobile payment systems.
Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.
Edited by Amanda Ciccatelli