IVR Systems Aid Customer Profiling
March 20, 2012
By Juliana Kenny
, TMCnet Managing Editor
Interactive voice response systems have a host of uses these days, and one of them is good old-fashioned customer profiling. While IVR systems help maintain customer processes in a number of ways, customer profiling is an important way businesses can streamline how best to provide customer service.
Mainly used for marketing and sales purposes, customer profiling does not necessarily require compromising the customer experience. For this reason, many businesses turn to IVR systems to help integrate the accumulation of customer feedback with voice technology.
What businesses should look for when figuring out how best to integrate IVR systems into their customer strategies is a provider that will allow the operation to customize its solution. With a customizable solution, the company will be able to offer the best customer service while taking advantage of a flexible IVR system.
Interact, Inc. provides IVR systems and voice application solutions that enable users to build applications using its VXML based service creation environment, or Interact can build it for the user. With such customized solutions, users will be able to get the full benefit of an IVR system that will allow them to perform optimal customer profiling and management.
With a customer-centric approach, Interact’s solutions are ideal for any customer application development project. What better way to profile your customer base than by implementing an integrated voice solution that will work with your business operations in real time?
In this day and age where customer opinions form faster than social networks can collect them, it’s increasingly important to have a detailed customer service approach. IVR systems are vital for such business approaches, and are most advantageous for reducing costs while maintaining optimal customer-facing interactions.
Edited by Stefanie Mosca