Create an Effective SMS Campaign through Nimblevox
September 19, 2012
By Rachel Ramsey
, TMCnet Web Editor
In the world of mobile devices, it seems our thumbs have replaced our voices. Texting happens everywhere -- at work, at school, at the gym, shopping and in the car. Teenagers send an average of 60 text messages a day with only 39 percent of teenagers making calls daily. For businesses, understanding your customers’ habits is vital. It’s more likely that you will be able to reach customers via text than through calling nowadays.
SMS messaging campaigns are the most familiar form of mobile marketing. With SMS messaging campaigns, a mobile phone user is directed to send a distinct text-message keyword to a pre-defined five digit or six digit destination number, known as a short code. More than 90 percent of texts from SMS messaging campaigns are read by recipients, generating average response rates of 15 percent to 30 percent or more.
With Interact’s hosted IVR system, Nimblevox, anyone can create and deploy an SMS campaign solution for their business. Interact Incorporated (News - Alert) is a developer of custom and semi-custom solutions in the mobile carrier space. Nimblevox’s SMS function allows users to send SMS using the API and create instant polling applications, survey applications, notifications for important events and more.
Nimblevox users can choose to send an SMS campaign for loyal customer opt-in SMS marketing, which enables an increase in customer traffic with SMS promotions and creates loyalty SMS promotions. Instant polling applications can create interactive opportunities for audience choice awards, elections and market research, and results can be displayed graphically in real-time.
Opting for a SMS campaign for surveys allows customers to receive instant feedback via text message and can be used for a variety of surveys such as customer satisfaction surveys and employee satisfaction surveys. Single choice, multiple choice and open ended questions are supported through the Nimblevox SMS function.
Nimblevox features hosted interactive voice response (IVR), automatic speech recognition (ASR), text-to-speech (TTS), answering machine detection, SMS solution, outbound dialing and APIs. Nimblevox is ideal for a political campaign, especially for local offices who may not have the budge for a dedicated, fully-staffed outbound call center. Automated outbound calling for political campaigns can provide candidates with a modern and cost-effective approach to leveraging voters.
To learn more about Nimblevox, click here.
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Edited by Rich Steeves