Drishti's Ameyo Offers DTMF Masking for Enhanced IVR Transaction Security
October 08, 2012
By Mandira Srivastava
, TMCnet Contributor
Both automated dialers and customer relationship management (CRM) solutions have cut time and increased revenue in sales in many contact centers and enterprises. These dialers have helped the call center representative to keep in contact with customers and seek leads that can turn to become valuable customers in the future. These services have also improved the other services like home delivery, online catalogues and even online payment. So, these services help companies to enhance customer satisfaction.
Transactions online or over the phone have always been risky business.
Suppose, in a situation, a customer is calling in to make a purchase or a bill payment. The customer would have to input his details to the system which includes confidential bank information such as his credit card details. The transaction is successful, however after some time a complaint is lodged because the customer's information has been misused.
In these kinds of situations, the customers trusted want secure transaction or payment gateway which guarantees that the confidential information is secured.
Ameyo's DTMF Masking developed by Drishti-Soft solves this problem by offering a safe and secure transaction through an interactive voice response (IVR) system. The secure transaction is not only compliant to PCI (News - Alert)-DSS standards but ensures that no third party source gains access to the inputs provided by customers for any misuse. This technology helps contact centers and enterprises protect customers from tampering using their confidential information.
Sachin Bhatia, vice president, New Business Development, Drishti-Soft said in a statement, "New modes of transactions are on the rise, with both online and over the phone transactions taking a huge chunk of consumer purchases, mainly due to the ease of use. However, the problem comes in with security, a single blip could ruin a relationship and with the modern social communities, this distrust could spread like wildfire. Employing the right transactional security measures is critical for businesses that engage in heavy online and over the phone transactions in order for them to give their customers some peace of mind and engage in repeat purchases for future growth."
Edited by Rachel Ramsey