NewNet Communication Technologies' Mobile Messaging Products Help Overcome Obstacles of Legacy SMS Infrastructures
June 20, 2013
By Rachel Ramsey, TMCnet Web Editor
Do you remember when sending a text message used to require going in and out of the inbox and outbox folders to keep up with a conversation? The capabilities of SMS texting have come a long way, and continue to impact the way we communicate in both our personal and work lives. According to Forrester (News - Alert), more than six billion SMS messages are sent per day, and text messaging users send or receive an average of 35 messages per day. It’s a key revenue generator for operators as well – SMS averages 25 percent of total revenue.
NewNet (News - Alert) Communication Technologies, a provider of solutions for next-generation mobile, fixed line networks, messaging and transaction processing, recently attended CTIA, an industry event for mobility executives, developers and innovators, to meet customers and showcase its messaging products, which include the Lithium SMS Router, Lithium SMS Firewall, Lithium SMS Store and Lithium IP Short Messaging Gateway (News - Alert).
NewNet acquired Tekelec's Mobile Messaging business in 2012 and has integrated with its product lines. Targeted toward MNOs, MVNOs, inter-carrier and Tier 1 operators, messaging aggregators, system integrators and resellers, NewNet’s messaging products offer flexibility and a rich feature set to customers so they can competitively package their SMS and MMS services to subscribers and customers.
Krishna Viswanadham, chief strategy officer, EVP and GM for mobile messaging business, NewNet Communication Technologies, explained that the products differentiate themselves from competition by offering modularity, flexibility, high scalability, feature richness and using standard OS and hardware.
The Lithium SMS Network is designed to overcome the obstacles of legacy SMS infrastructures and allow operators to deploy new services that increase revenue. Operators can leverage their existing legacy short message service centers (SMSCs) or completely redesign their SMS infrastructures to better meet the demands of today’s SMS subscribers. The NewNet SMS Network presents the actual SMS Data visualized per source and destination application, network and country, including successful and erroneous messages.
The messaging product portfolio includes:
- NewNet Lithium SMS Router, which enables traffic to be routed on virtually any SMS message parameter, including sender, recipient, SMSC-address, data coding scheme (DCS), mobile switching center (MSC) and message content
- NewNet Lithium SMS Firewall, which enables operators to respond quickly to changing tactics and techniques to cope with spammers’ resourcefulness.
- Lithium SMS Store, which enables operators to deliver advanced messaging without costly network over-engineering or overhaul. Operators can grow SMS capacity and capabilities incrementally or create a complete, end-to-end SMS solution while reducing CAPEX and OPEX (News - Alert) spend.
- Lithium IP Short Messaging Gateway, which manages the origination and termination of SMS messages between circuit-switched and IP-based networks. Operators can use existing messaging platforms such as SMSCs and MMSCs to deliver IP-based messaging with this product.
“As the SMS messaging business matures and mobile networks evolve to LTE (News - Alert), NewNet is very focused to be a strong and leading player in the SMS and MMS vendor base,” he said. Viswanadham is especially interested in the messaging side of business; preserving messaging revenue and staying relevant as traffic patterns shift from subscriber revenue-based Person to Person (P2P) models toward Over the Top (OTT), enterprise, Application to Person (A2P) and Machine to Machine (M2M) models.
Matt Thompson, SVP of corporate development at NewNet, said, "We are very excited about what Krishna is accomplishing with the messaging unit. We see a lot of opportunity in our Machine to Machine messaging and messaging gateway products and services."
To learn more, visit NewNet’s mobile messaging product page on its website.
Edited by Ashley Caputo