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Syntellect Accelerates the Development of IVR: Good for a Growing Market
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Syntellect Accelerates the Development of IVR: Good for a Growing Market

February 24, 2011

  By Rajani Baburajan, TMCnet Contributor

Syntellect, a provider of enterprise-class contact center solutions, announced the launch of CT Application Development Environment (CT ADE) version 11, an interactive voice response (IVR) development tool.

The new Syntellect (News - Alert) CT ADE 11 offers an upgrade path for users running legacy VOS applications. It also gives support for Visual Studio 2008 and Windows 2008 R2, and updated documentation and sample applications.

Syntellect CT ADE (News - Alert) is designed to accelerate the development of video and IVR communication solutions, company officials said. With CT ADE 11, customers with legacy VOS applications deployed can upgrade to the latest version of the IVR development tool and continue to run their VOS applications.

“We listened to the CT ADE community and have provided our customers and channel partners with the ability to upgrade to CT ADE 11 with minimal or no changes to their applications,” said Phil Manfredi, product manager at Syntellect, in a statement.

“With the added support for Visual Studio 2008 and Windows Server 2008, customers can continue to leverage the platform investment they made in CT ADE while incorporating newer technologies such as IP, HMP or video.”

Syntellect CT ADE is designed for use with Dialogic (News - Alert) Corporation’s media processing, signaling, and switching products. The solution is a rapid application development tool for developers to gain time-to-market advantages while maintaining full control over the Dialogic API.

“CT ADE is a critical part of the solutions we deliver to our customers, so we were excited to participate in the beta testing,” said Mike Hanegan, vice president of technical services at Selectron Technologies. “In our sector, price-performance and time-to-market are critical to our success. With Syntellect’s CT ADE platform, we can easily and cost-effectively provide the telephony functionality we need.”

In other industry news, IVR technology is making bold strides in its market. Companies with top-performing voice applications (i.e., IVR or voice portal) typically have more satisfied customers, lower costs, and higher revenue per customer, results that are only achievable through rigorous tracking and analysis of key metrics within the IVR application.

Angel, a provider of enterprise focused, cloud based, customer experience IVR solutions, helps its customers out-think their competition, and in-turn out-executes its own competition. Recently rebranding itself, Angel admits that rebranding or not, the trick for an IVR company is to differentiate itself in a crowded market. Jason Hochman, director of Angel’s Enterprise and Channel Sales, has told TMC (News - Alert) that Angel seeks to present a “caller first” philosophy, the idea being that if you offer the caller a pleasing experience, they will actually opt in to the system, actually use it, which will result in a better customer experience for them and a lower-cost transaction for the company.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jaclyn Allard
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