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QUICK LINKS Helps Organizations Make the Most of Voice Technology for CRM
IVR Featured Article Helps Organizations Make the Most of Voice Technology for CRM

December 04, 2007

  By Brian Solomon, TMCnet Web Editor is enabling more and more organizations to employ burgeoning voice technology in order to enhance CRM solutions. By doing this, organization can automate their customer service, sales force, marketing and support functions. Taking advantage of the efficiency and automation of, can allow your employees and customers access to data via voice. drives productivity by providing an easy method for remote sales teams and other key personnel to input and access web-based information. They can access, update, and manage key prospect information directly in through voice commands. This automates the sales process, thus saving time and money. They can also provide personalized self-service options to customers, thereby lowering costs by minimizing agent usage.
Additionally, allows you to automatically capture all phone leads, thus populating caller data directly into and increasing sales prospects. You can capture and report on customer satisfaction levels, gaining increased insight over time. And last but least, record and analyze all phone calls made and received , to better perform quality control and training new reps.

Brian Solomon
is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Brian Solomon’s columnist page
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