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QUICK LINKS Partners with Equinix for a New IVR Data Center
IVR Featured Article Partners with Equinix for a New IVR Data Center

July 31, 2008

  By Rajani Baburajan, TMCnet Contributor is enhancing its on-demand call center activity and interactive voice response (IVR) services to deploy powerful telephony applications in organizations. The company today announced the creation of a new data facility to offer enterprise-level performance and handling for all its customers.

The new data center is created in partnership with Equinix (News - Alert), a provider of network neutral data center and interconnection services. announced that it has successfully migrated the entire customer call volume and data traffic to the new facility.
According to, the new facility offers increased flexibility and integration options, allowing organizations a wider range of telco partners and ensuring seamless implementation of new features and expanded services.
“The new data center offers limitless traffic capacity and enhanced uptime combined with several next-generation features. customers will enjoy 24/7 monitoring to ensure connectivity regardless of volume peaks, with more than 700 performance checks conducted each minute,” said the company. was impressed by the reputation, technological advancement, and dependability of Equinix, according to officials. The Equinix Internet Business Exchange (IBX) centers provide network diversity and reliability, while serving as essential core hubs for Internet operations worldwide. Equinix IBX centers are capable of providing secure, redundant and flexible Internet infrastructure solution. They provide 100 percent uptime, allowing customers to install, organize and deploy their operations successfully, said officials.
“Reliability, speed and security are essential to any organization conducting business via the phone,” said Michael Zirngibl (News - Alert), president and CEO of “As our customers grow, has continued to grow with them by constantly pushing the technology threshold that helps them communicate faster and more effectively.”
Ashish Soni, VP of technology for, said, “The new Equinix data facility makes it even easier for our customers to create and deploy world-class IVR and virtual call center applications. And they now have more freedom than ever to do things such as adding new applications, rerouting calls or changing entire menus without interrupting service.”’s proprietary Voice Site technology has been currently used by more than 1,600 customers to power customer service and marketing phone numbers using intelligent speech recognition that can automate most phone-based interactions.
Ben Martin, VP of customer care, Parature (News - Alert), appreciated’s achievement. Parature is one of the customers of
“As a software-as-a-service organization ourselves, we understand how critical a state-of-the-art data center is to our business. The fact that was able to perform such a complex task without customer impact is a testament to the value they place on offering only the best tools to help us grow our business,” said Martin.
Linden Lab, developers of the virtual world SecondLife, has also been pleased with the transition and possibilities of's new data center.
“Angel is a key technology for us and their work to implement a new, state-of-the-art datacenter can only benefit the work that we do,” said Jack Linden, director of customer relations, Linden Lab. “It has been impressive to see them transition to the new infrastructure so seamlessly and with no loss of service at all.”
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.
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