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June 09, 2011

Knowledge Management to be Transformed by Video and Social Collaboration

By Linda Dobel
TMCnet Contributor


Enterprises have traditionally embraced video only as a means of demonstrating products or other marketing type of activities. That could be changing, however.

As Mike Vizard points out in a blog appearing on IT Business Edge, collaborative application providers are beginning to support the desire of end users to use “some form of mobile computing device on a wireless network to interact with some type of video content” in addition to, or even in place of, traditional interactions with text on a wired PC.

Among of those collaborative application providers is Moxie Software, Inc., a provider of intuitive enterprise social software for employee and customer engagement. A couple of weeks ago, Moxie announced what it described as “a new native iPhone (News - Alert) application for its enterprise social software Employee Spaces, which allows mobile users to connect, engage, share and collaborate anywhere and at anytime.” At the same time, it announced “the addition of rich video and media sharing capabilities, providing an unmatched user experience for organizations to easily share and collaborate using multiple video formats.” The company said it believes these two things as well as its robust recommendation engine and enhanced search engine, will deliver knowledge more quickly and accurately than previously available social collaboration platforms could.

Vizard highlighted the fact that Employee Spaces, which supports mobile computing devices Apple (News - Alert) iPad and BlackBerry and can support streaming video in 100 different formats, has not only been updated to include new search engine functionality to support video, but its “recommendation engine surfaces content within the social networking environment that a user might be interested in based on the content they have already viewed or accessed.”

Taking all of this in, R "Ray" Wang, principal analyst and CEO of Constellation Research, Inc., was quoted in the Moxie release as saying, "The new iPhone application, extensive video support and recommendation engine are all key capabilities that dramatically enhance the personalization and mobility of enterprise social software."

How will this affect knowledge management? Moxie wrote that, “Widespread adoption of enterprise social software typically results in the creation of a tremendous amount of content. The key to unlocking the value of this content is the discovery of information.” Moxie Software CEO, Tom Kelly, said, “Converting information into knowledge is the lifeblood of social collaboration, and it’s an absolute business imperative that this transformation occur automatically and relentlessly no matter where you are.” 

Linda Dobel is a TMCnet Contributor. She has been an editor in the contact center space for more than 25 years, and has the distinction of being the founding editor of Customer Inter@ction Solutions (CIS) magazine. To read more of her articles, please visit her columnist page.

Edited by Juliana Kenny

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