BroadRiverCommunicationCorp. is a Competitive Local Exchange Carrier (CLEC) based in Atlanta. Their customer base is generally throughout the southeastern US.
Since 2002, BroadRiver hasfocused on providing technology and communications solutions to businesses. And they’ve recently found a way, using Least Cost Routing, “to decrease the cost of its long distance services by up to 40.”
BroadRiver's VoIP business has grown rapidly through internal growth and acquisition. Initially, BroadRiver built an H.323 VoIP network designed for serving businesses. Then in 2005, BroadRiver made the decision to expand its VoIP business by providing VoIP services to cable customers.
Serving cable customers required being able to register and control thousands of IP based Media Terminal Adapters. To meet these new service demands, BroadRiver chose the MetaSwitch VP 3500 softswitch which provides a full range of Class 5 features with SIP and SS7 interoperability.
Earlier this month TMC (News - Alert) presented an interview with Neal Axelrad, the founder and CTO of GCS (News - Alert), explaining LCR.
And in addition to enabling VoIP services to retail subscribers, the MetaSwitch “provided BroadRiver with the benefit of easy access to multiple inter-exchange carriers via SIP trunks,” company officials added, noting that by least cost routing long distance traffic across multiple carriers using SIP, “BroadRiver would able to decrease the cost of its long distance services by up to 40.”
Sounds good, yes, but implementing VoIP least cost routing for the domestic US market “is becoming increasing complex for several reasons,” company officials say:
“First, the number of inter-exchange carriers and CLECs offering direct SIP access is increasing. Second, partitioning of wire centers (NXXs) between up to ten different operating companies is rapidly increasing the size of the domestic US routing table. Third, in addition to rates for inter-state and intra-state calls, more carriers are offering special rates for extended local calling areas. More carriers, more routes and more rate plans add up to a least cost routing table with a 500,000 routes or more.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Juliana Kenny