As businesses throughout the global market continue to adopt new innovations in communications technology, several of them are measuring the clear benefits of moving to the cloud.
Still others are hanging out in the “wait and see” stage, hoping to learn from the pitfalls and successes of those who blazed the trail.
While this theme is not uncommon in technology, it can be helped along with education, networking and the right solutions. All three will be brought together this week for the ITEXPO West 2012 event in Austin, Texas.
TMC (News - Alert) is assembling the best in telecommunications, offering leading keynote speakers, informative breakout sessions and optimal networking opportunities.
In preparation for the event, TMC talked with Jim Dalton, president of TransNexus (News - Alert). His deep insight into the current cloud environment offers readers an opportunity to dig a little deeper into what is taking place in the market today, opportunities for expansion tomorrow and how we can learn from the actions of others.
One clear trend in the cloud computing space is the executive’s concern over security. Moving applications and concepts offsite is a risky move, regardless of the cloud computing partner. And given the recent increases in fraudulent activity through malware, phishing activities, VoIP hacking and DoS attacks, those making a move want to be sure they can protect their assets, as well as the customer experience.
To that end, there are important trends emerging in the market. Businesses are now looking to purchase solutions that have proven to minimize the risk of losing money to fraudulent activities. This is especially true in the world of VoIP as service providers search for routing solutions that are not only savvy to new methods of attack, but that also have the right tools in place to recognize and block fraudulent activities.
Said Dalton: “At TransNexus, we have updated the fraud detection capabilities in our NexOSS and SDReporter solutions to now work with Broadsoft soft switches and to recognize and stop fraud based on Group ID and User ID.”
It’s all about preparing for the future. Technology innovations will continue to emerge, with many focused on streamlining operations and communications for the enterprise. These companies need to know what strategies to put in place so they are readily prepared.
Most experts would agree – preparing for the cloud is essential. It’s not enough for companies to consider migrating certain elements or divisions to the cloud; they need to be proactive in their education of the technology and infrastructure as well.
“Companies should be learning about cloud infrastructure, and making plans to transition their communications systems to the cloud,” said Dalton. “Today, even TransNexus software has been optimized to run in the cloud. We offer our software as VMware appliances, and also for easy download from the Amazon EC2 Elastic Computing Cloud.”
Knowing what technology to have in place now and in the future is crucial, yet it can be a challenge to understand what will stand the test of time – or the test of the patent lawsuit. Recent squabbles between Apple (News - Alert) and Samsung brought the current U.S. patent system under fire, with many experts suggesting it needs reform to truly protect innovators in technology.
For TransNexus, the company holds a number of patents – a process they consider a good way to protect technology innovators. With the growth of so-called “patent trolls,” however, there could be opportunity for reform.
The protection does need to be there, as well as the opportunity to monetize on intellectual property. If either of these attributes is threatened, reform may just be in order.
As industry players from around the world flock to Austin for ITEXPO (News - Alert) this week, attendees are encouraged to visit the TransNexus booth to learn about the latest updates to the company’s NexOSS and SDReporter products.
Enhanced fraud detection features will be introduced, as well as new capabilities with Acme Packet (News - Alert), Broadsoft and MetaSwitch.
Dalton is looking forward to the great opportunity at the event to introduce new products and get a real understanding of current market trends. He’s never missed a show, and chances are he doesn’t plan to in the future.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX. Stay in touch with everything happening at ITEXPO. Follow us on Twitter.
Edited by Braden Becker