The Armstrong Telephone Company provides voice services over its cable system in five states, including Ohio, West Virginia, Maryland, Pennsylvania and New York. The company has been using the TeleLink solution from Equinox for tasks like reporting and invoice validation. But recently, Armstrong has expanded its use of the TeleLink solution to include least cost routing.

The TeleLink bundle offers a number of dynamic features to telcos. Companies can use it for revenue and expense management as well as network management. The Routing Assistance module of the solution provides least cost routing services, with automated tools that output least cost route guides based on jurisdiction and route parameter. It then calculates an optimal route using various scenarios to analyze cost implications of various carrier options.

 “Our existing relationship with Equinox over the past few years is exactly why we chose them to develop the least cost routing tools for us,” said Tom Wilson, director Telecom Traffic Management for Armstrong, in a release. “The new TeleLink tools will allow us to reduce costs in a number of ways—decreased labor costs through automation as well as providing lower operating costs via an apples-to-apples comparison of rates and routes across multiple carriers.”

For its part, Equinox believes there is real value in its solution. “TeleLink is designed to solve real-world business challenges, with the sole purpose of helping make telecom carriers more efficient and profitable,” noted David West, executive vice president for Equinox. “These tools allow Armstrong to quickly and accurately analyze their route performance, making adjustments, when needed, to optimize call routing and minimize the expense associated with it.”

Want to learn more about SIP Trunking and how to integrate it into your current UC strategy? Don’t miss the SIP Trunking- UC Seminarscollocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.