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A Few Steps Must Be Followed To Be A Successful Master Agent

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A Few Steps Must Be Followed To Be A Successful Master Agent

August 01, 2011

  By Susan J. Campbell, TMCnet Contributing Editor

Telecom agents must be able to master the art of selling if they hope to become a successful master agent. At the same time, these individuals must be able to pay attention to the fundamentals involved with running a small company to truly expand the business. 

This recent Channel Partners Online blog examined the road from agent to master agent and why paying attention to basic business practices and processes is critical. Key topics that deserve a clear focus for success include structure, strategy, innovation, culture, outsourcing and plan. 

The way you approach structure will determine how quickly you can grow into a master agent. It is critical that you create and align your organizational chat according to the best approach to meet the needs of your clients. Simple and efficient is a good approach, while also building the chain of command with an open-door policy. 

Your focus on strategy is also critical. It is important that you understand your niche; know what problems you can solve for your clients and why you should even try to solve them. It is critical that you develop an advantage as a master agent and stick to that advantage. If you strive to be all things to all people, you are certain to fail. 

Innovation – you hear it all the time and you know that you need it to be a focus to develop into a master agent, but the word is a bit ambiguous. To be innovative in your approach to everything, think about how you can make it better. Overall, innovation does more than just sound good – it delivers value. Figure out what value you can deliver to clients and focus on it. 

As a master agent, it is important to develop a culture that supports your overall goals. Keep in mind also that retaining the necessary talent takes more than just paying a solid wage. Make yours a fun workplace and treat people with respect. As a result, you will be able to demand higher levels of integrity and work effort. 

Outsourcing is not a dirty word; it is the ability to stick to your core competencies and hire those who are experts. In the end, you will save money and time by relying on those individuals to do what they do best. 

Finally, as a master agent, don’t forget to plan. Once you tie all departments together, build out a plan to determine how you can accomplish your goals. Without a clear plan in place to take you from idea conception to execution, you’re likely to fall flat.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jamie Epstein
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