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Master Agent Carrier Expands Avaya Relationship

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Master Agent Carrier Expands Avaya Relationship

June 17, 2013

  By Susan J. Campbell, TMCnet Contributing Editor

Windstream (News - Alert) customers will soon have access to expanded capabilities. The provider and carrier for master agent, Telarus is now collaborating with Avaya (News - Alert) to expand its managed unified communications (UC) offerings. The ultimate goal is to include Avaya’s Aura suite of communication solutions in a cloud solution that is fully managed by the provider.

According to a recent report, this latest move will provide businesses with access to the functionality and features users expect in advanced unified communications environments, including desktop and mobile collaboration, messaging, video and other applications. The offerings are designed to be scalable and subscription-based.

Thanks to this collaboration between Windstream and Avaya, customers are granted access to people-centric and company-wide collaboration and support. The complete UC and contact center solutions available are provided in a simple and flexible product offering, designed to meet the specific needs of the small- to mid-sized business.

Now that the service is bundled, customers will be better positioned to more easily implement UC, as well as include services such as VoIP or analog lines, desktop video, unified messaging and a variety of applications and mobile solutions. As more companies leverage the cloud for the delivery of their UC solutions, collaboration between key players in the market is key.

Windstream will be able to leverage Avaya’s Collaborative Cloud as a solid foundation to provide an innovative experience with measurable benefits for all customers. The product that results from this collaboration is designed to deliver 24x7 remote and onsite support and monitoring for all customers.

What does this mean for a master agent like Telarus (News - Alert)? Those in the field appealing to the customer base will benefit from greater access to Windstream UC capabilities. Companies are increasingly turning to the cloud and leveraging solutions that streamline operations and reduce the cost of doing business. With another solution in the portfolio, the master agent is better positioned to offer greater value.

In the broader market, the master agent serves as the consultant to the customer base, delivering solutions that best meet the need within the customer’s environment. With multiple options to choose from, the agent is better equipped to ensure the solution fits the environment to deliver the optimal results.

Edited by Jamie Epstein
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