Telarus (News - Alert), a distributor of commercial data, data center and voice services, will advance commissions to partners and convert residuals into upfront payments, under a new program called “As You Like It.”
Under the initiative, company partners can now advance up to 10 times their monthly residual commissions – for a year.
As a result, partners will get needed capital that will let them expand businesses. In addition, they will be able to pay referral partners “up-front without having to float the expense,” according to a company statement.
“We are very excited to roll out these two programs that were designed with our partner’s growth in mind,” David Bashford, Telarus president, said in a statement. “We understand that many of our top-producing partners have a desire to grow and accelerate their ability to produce, but just lack the capital to do so. By advancing these partners up to 10x their monthly residual, today, they can invest in new employees, marketing, advertising, and/or any number of things that will help them move the needle.”
Under the program, commission advances will be offered to Telarus partners who have at least a Bronze status.
Why is the program needed? Zane Christensen, CFO of Telarus, explained, “It takes a long time for our partners to build up their revenue and that recent sales take months to actually cash-flow.”
But the company can “shoulder some of the risk and dramatically shorten the time it takes for our partners to be paid, so they can reinvest and hit their growth targets much sooner than they could otherwise,” he said.
These two programs also provide benefits to partners as they collaborate with referral partners, who do not use residual income models. Adam Edwards, CEO of Telarus, explained that, “Many in the IT and VAR space are used to receiving large one-time payments for projects they complete, and this will allow our sales partners to overcome any commission incompatibilities that may prevent the two from working together.”
In a related matter, Telarus has reached a deal with VXSuite, which lets partners undertake “network assessments prior to new deployments; monitor network performance; and work on a proactive basis with carriers to resolve service outages and other quality issues,” according to a report from Channel Partners Online.
Edited by Rory J. Thompson