Master Agent Featured Articles

The master agent agreement between two companies helps to expand reach for one and the portfolio of offerings for the other. While both are attempting to improve market position and their bottom line, the winner in the end is often the customer that gains access to additional solutions to solve everyday problems.

One of the latest announcements in the master agent space is the agreement between DataSite and Global Communications Group, Inc. The former is the owner-operator of wholesale, multi-tenant data centers, while the latter is a master agent for colocation space and data centers. Global Communications Group is also known in the industry for its offering of business telecommunications and network solutions.

Agreements such as these are considered vital for the continued success and future growth within the colocation industry for companies like DataSite. Its facilities are positioned from the perspective of the real estate property manager, providing scalability and flexibility in terms of power density, while also addressing cooling and spacing requirements. This ability to directly address the needs of the customer helps position DataSite as a leading provider in this space.

“DataSite is excited about our new partnership with Global Communications Group,” said Rob Wilson, vice president of sales and marketing, in a press release. “Their reputation in the industry is impressive and we look forward to supporting their clients with the very best data center environments on the market today.”

This quote exemplifies the key benefit to the master agent relationship – the partnering of two companies to promote the assets of one through the value relationships of the other. Companies rely on a master agent to bring best-in-class offerings to the table that will meet their real-world, business needs.

The master agent has already vetted these solutions, knows the brand behind the promise and puts its reputation on the line to provide the offering. This kind of value situation is ideal in the protection of the everyday operations. It also streamlines the selection and implementation process as solutions are matched to needs in the price range that fits the customer’s budget. The challenging work is already done so the company can focus on business operations.

In the data center space, the complexity of solutions can easily slow the process. With a master agent to help move the conversation along, both companies can get past the fluff and on to the benefits, enabling the efficient use of Big Data to drive specific outcomes.