For the past 18 years the Alliance Partners, formally known as the Agent Alliance, has made it its goal to be a voice for the diverse industry consortium of technology businesses, which include traditional communications to IT, cloud, storage and virtualization. The firm represents agents, value-added resellers and managed service providers (MSPs) along with IT consultants and cloud specialists.
A week ago the Alliance Partners announced that the number of members who either already have or soon will launch Alliance Engage portals has reached 11. The portals will be powered by Convey Services, a cloud-based Business4Business (B4B) Partner Engagement Platform.
The platform hosts and delivers content, training, promotions and events to improve communication between manufacturers, vendors and their distributors and brokers. Alliance Engage allows members to view contract status for each provider to expedite securing deals and educating agents on obtaining services.
According to Convey Services CEO Carolyn Bradfield, “Alliance Engage provides a central destination for content, training, promotions and events that engage and inform sales partners. We’ve had great response from carriers and providers who pay a small annual subscription to belong to Alliance Engage. Provider’s online catalogs become eligible to appear on any Alliance member site, plus they can advertise and offer direct promotions for their products and services.”
Basically, members will be offered greater provider visibility. This means that members will be able to more easily find other companies with which they can do business. Members will have access to Alliance’s database which can give them a firsthand account of other companies and firms that have had a good relationship with Alliance in the past.
As explained by Bill Power, CEO at Alliance Partners, “Providers can now connect with our members, their agents and direct sales teams from a single, online location, making it easier for them to consume information. Through our unique Member-to-Member Commerce (M2MC) program, we offer Alliance members access to more than 350 top tier telecom and IT solution providers from around the world. The M2MC initiative allows participants to take advantage of direct relationships that other participating members hold within their individual portfolios. This increased provider visibility within our member-base creates access and efficiency, drives additional revenue and brings in deals that could otherwise be lost.”
Recently, the Alliance Partners also launched the Alliance Knowledgebase. This will give members the opportunity to view and track telecom carrier and communication providers who maintain contracts with any of the 16 members of the Alliance.
Edited by Rory J. Thompson