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Master Agent Partners Offered Market Differentiation to Drive Sales

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Master Agent Partners Offered Market Differentiation to Drive Sales

June 29, 2016

  By Susan J. Campbell, TMCnet Contributing Editor

What’s the best way to drive sales? It’s the question every company aims to answer as the right answer means the right approach to sustainable profitability – at least in theory. Every company has something to sell, even if they don’t define it by those terms. The key is to identify the best way to take a product or service to market to satisfy demand and help to create more.

Master agent Telarus (News - Alert) is known for its innovative approaches to the industry, especially when it comes to sales. The company’s latest announcement is considered its biggest of the year and is expected to have a significant impact on partners. Telarus announced at its annual Partner Summit in Deer Valley, Utah, the acquisition of VXSuite.

According to a Channel Partners Online piece, VXSuite is software that provides the master agent’s partners with the analytics to ensure the quality of voice traffic on the data networks they take to market. At the Channel Partners Conference & Expo in Las Vegas, Telarus debuted VXSupportLine, designed to eliminate the finger-pointing that tends to occur between cloud applications and their suppliers. The VoIP self-help troubleshooting service puts the control back in the hands of the customer.

With this Web-based platform, the master agent’s partners can test, diagnose and assist hosted Unified Communications (News - Alert) customers to identify problems associated with network performance that negatively impact VoIP quality. As the quality of service delivered at the user level is critical to market dominance, Telarus partners will enjoy significant competitive advantage with this latest addition.

Patrick Oborn, co-founder, Telarus shared in the Channel Partners Online article that the addition of the VXSuite fits into the strategy of bringing automation to the industry. The master agent will position the solution as helping partners to differentiate themselves as Unified Communications experts. Direct sales teams are the toughest competition Telarus partners have. The addition of the VXSuite service to their portfolios will add significant value. Now, partners can offer a network monitoring tool versus a direct tool, which is a significant advantage.

At the same time, Telarus continues to focus on solutions and offerings that help their partners better position themselves in the market. The master agent continues to expand its solution-sales, cloud-engineering, project management and account management services. As the company continues its focus on growth, these investments will help position its offerings and its partners as leaders in the field. 

Edited by Maurice Nagle
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