Featured Article from SD-WAN Experts

The master agent relationship is one that's brought a lot of benefit to a lot of companies, and recently, Telarus perked up its own partner agent roster with a new addition. It brought in MetTel (News - Alert), a communications solutions provider, to offer up a new slate of services to Telarus' network of agents.

MetTel offers a fairly impressive array of services, as it focuses on communications for the enterprise-level user. This makes an excellent choice for those businesses that need large-scale and highly complex communications tools that can be readily scaled up or down to match needs at the time, yet at the same time fit effectively into closely-controlled budgets.

With MetTel's lineup, Telarus (News - Alert) portfolio users can get access to a slate of new services, including voice and data along with cloud-based tools and even some wireless systems. Some less frequently seen features are also on hand, including cross-carrier pooling, which allows users to work with the best value network in an area. That's particularly useful for home healthcare operations, as well as retail operations with multiple locations who may not have access to the same networks between locations.

Also on hand is an improved software-defined wide area network (SD-WAN) that provides easy access to deployments and billing, as well as a set of mobility solutions to allow for device management, data security, and other functions all from a convenient setup.

Telarus co-founder Patrick Oborn commented “The addition of MetTel to our suite of carriers will boost customer choice, enabling businesses to take control of their communications needs with one seamless solution. As more organizations prioritize mobility for business communications, it is critical that we offer our customers a comprehensive suite of services from a trusted partner.”

It's a great program all the way around; when an arrangement like this is set up, one partner gets the means to offer services to a completely different market, and gets the benefit of having that product introduced through people that the market already trusts. Those handling the introductions, meanwhile, get new products and solutions to offer that may not have been a part of the picture before, and that allows those involved to develop a reputation as problem solvers. That's a valuable perception to cultivate, and being known as “the guy (or lady, depending) who always has what we need” is one of the best places a sales rep can be in.

MetTel and Telarus' new relationship should work out well for both sides. New products to offer current customers and new markets to reach with current product is the kind of scenario that's usually a win all around, unless the economy stagnates and everyone needs to make do with what's currently on hand. That's not unheard of, but is often a temporary condition, and MetTel and Telarus will be on hand after the doldrums clear out and companies start craving new solutions again.