Consumers are searching for simple and relevant solutions that are easy to redeem and fit into their mobile lifestyle. At the same time, advertisers are searching for solutions that will position them to meet this demand in a profitable and measurable way. CorFire and edosm have announced the integration of the edo card-linked offer platform with CorFire's mobile wallet solution and suite of mobile marketing services. Through the partnership, the firms will create a consumer-focused mobile wallet and marketing solution, which will allow retailers to deliver targeted offers to customers and prospects.

The integrated CorFire mobile wallet and edo card-linked offer platform is currently in Beta testing and will be widely available later in 2012. The combined solution will mark a data analytics engine built on predictive data -- consumers' transaction data. CorFire is a mobile commerce business of SK C&C USA and the leading provider of mobile technology solutions. edosm is the leader in personalized card-linked offers.

Through the mobile wallet and marketing solution, merchants will be in a state to reach new and existing customers with more relevant and valuable offers. edo and CorFire would be able to deliver targeted offers at the location through the solution’s location-based technology. Usage of the new solution will allow merchants to create a strong one-to-one communication channel with the customer and improve their current and future CRM campaigns. The solution’s ability to drive customers' tender choice and increase consumer engagement will benefit the merchants and financial institutions.

In a press release, Sang Yook, chief strategy officer of CorFire, said, “By merging our mobile technology with the edo card-linked offer platform we can provide merchants and financial institutions with a powerful mobile solution to engage their customers, build loyalty and ultimately improve revenue.”

CorFire was recently in news when CorFire and InComm (News - Alert) announced that they would provide a demonstration of the companies’ new mobile commerce solution at the Advanced Commerce and Mobile Retail Services Summit, in Chicago.