Provider of mobile wallet infrastructure platforms, software, tools and developments services, C-SAM, announced this week that Barbara Ballard has been appointed vice president of customer experience and marketing for the company. Ballard's new role encompasses overseeing and expanding C-SAM's marketing, customer experience, and user experience processes.
"I am honored to join the C-SAM team," stated Ballard. "Not only are they industry pioneers, but their expertise in all the component technologies, processes, and partnerships is unmatched. I look forward to extending their accomplishments to create an exceptional user experience for mobile payments and transactions."
Ballard joins C-SAM with an impressive resume featuring 10 years of experience in mobile, with familiarity in a number of different sectors within the market. Her background includes working with mobile start ups, mobile operators and companies, and also authoring the book "Designing the Mobile User Experience" in 2007.
Furthermore, Ballard has held management positions at mobile commerce companies, and has helped to develop and implement user experiences for the likes of AT&T (News - Alert), Sprint, LG, The Weather Channel, Hallmark, and Skyfire.
"With her extensive business experience and her commitment to developing a mobile user experience that goes far beyond simple screen design, Barbara will extend our thought leadership in crucial new directions," said Felix Marx, CEO of C-SAM, in a press release. "She will lead and support C-SAM's initiatives to simplify a complex eco-system for the end-consumers through the leveraging of C-SAM's engagements with all the relevant industries and service providers."
Back in May, C-SAM launched a joint initiative with MasterCard (News - Alert) to deliver a white label mobile wallet solution based on C-SAM's Mobile Transaction Platform (MTP), allowing for seamless integration with MasterCard's pre-paid platform, offers, PayPass Wallet Services and informational services. The integrated offering is meant to allow payment providers in Asia Pacific, Middle East and Africa the ability to implement a scalable and flexible mobile wallet solution.
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Edited by Allison Boccamazzo
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