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Mobile Device Management: Mobile Apps for Better Restaurant Service - Even In Peak Season


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June 15, 2011

Mobile Device Management: Mobile Apps for Better Restaurant Service - Even In Peak Season

By David Sims, TMCnet Contributing Editor

A new Droid app has recently been released billed as “a fantastic gap removal tool for international hotels with import staff,” according to mobile device management solution provider MobileIron.

The company’s blog stated the app has the ability to perform table side ordering with improved accuracy and it is now possible to provide a 200 percent improvement in profitability, with less waste, less loss, faster service and table turn, more upgrades to side dishes and better cooking instructions.

The app also offers real-time translation apps to help serve international guests, single device replacement of walkie-talkies and pagers, “bring your own device” for temporary staff which greatly cuts cost and even giving  guest’s the ability to use their mobile device as on-property loyalty card that provides them with discounts, promos and guidebooks for their experience within a mobile app, according to the blog.

So even if a restaurant has less staff working more tables, which is how it always seems to be in the busiest part of the season, mobile devices now allow mobile staff actions, avoiding delay and reduced customer service: “Simply deploy an account and self-service portal and let them go to work. IT without the provisioning cost.”

Earlier this month, TMCnet’s Rajani Baburajan wrote that MobileIron has just revealed that it has raised $20 million in Series D funding. Company officials say the funding will be used to drive growth, accelerate initiatives for existing and emerging mobile platforms, and meet the rapidly growing worldwide market demand for mobile device management and security.

According to Baburajan, this growth funding was supported by MobileIron’s current investors, Foundation Capital, Norwest Venture Partners, Sequoia Capital and Storm Ventures (News - Alert):

“The MobileIron platform helps global companies secure and manage mobile devices and apps in an increasingly complex environment. The company has seen its mobile device management platform rapidly grow in recent months, adding 200 enterprise customers in 90 days and increasing its workforce by 30 percent,” a press release stated.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jamie Epstein

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