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Mobile Device Management: A Thriving Industry


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September 12, 2011

Mobile Device Management: A Thriving Industry

By Susan J. Campbell, TMCnet Contributing Editor

The enterprise and small business today cannot afford to ignore the growth of mobility and the introduction of additional devices on the network. Environments no longer consist of BlackBerrys owned by the company and managed by the IT department. Today, mobile device management is needed to track the use of iPhones, Android (News - Alert)-powered devices, tablets and more that are often owned by the employees. 

This rapid increase of devices demands an all new approach to mobile device management. A recent article in CNN Fortune explores the challenges faced by IT teams as they handle the demands required from these devices. One key focus was on MobileIron, a leading provider of software solutions that support mobile device management. 

MobileIron’s MDM solution enables companies to track, manage and secure a broad range of wireless phones and tablets on all major mobile operating platforms. IT managers can also remote wipe a device clean of sensitive data, if it should happen to fall into the wrong hands. A tool is also included that allows employees to do self-maintenance on their devices, saving time and money.

In addition, this approach to mobile device management can also assist employees if they miss an important update. If the device is used in a way that is outside of the authorized policy, the IT department will receive an alert. 

According to Malcolm Collingwood, senior technology strategist at Proskauer, a New York City-based law firm that recently armed its 600 attorneys with iPads, the MobileIron mobile device management solution gave the firm the ability to reach out to its iPad users. If Apple (News - Alert) releases a security update, the IT department can very quickly see who has upgraded to the latest version of the iOS and then follow up with those who may be behind. 

While mobile device management has actually been an industry focus for years, this area has really taken off in the past 18 months. Earlier this year, Gartner (News - Alert) published an analysis of the industry, identifying 23 companies offering mobile device-monitoring tools, such as full-service security and enterprise-software companies. 

For its part, MobileIron recently raised $20 million in funding and signed up 200 customers in just three months to leverage its mobile device management software. The company also welcomes the growing competition in this space. Bob Tinker, MobileIron CEO noted that they are in a market that just got really, big really fast. Among its customer base, 60 percent already offer employees a BYOD (bring your own device) program and another 30 percent plan to do so by the end of the year, suggesting a significant need for mobile device management solutions.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Jamie Epstein

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