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Mobile Device Management Provider MobileIron's Observations from CITE and CeBIT


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March 08, 2012

Mobile Device Management Provider MobileIron's Observations from CITE and CeBIT

By Jamie Epstein, TMCnet Web Editor

MobileIron, a provider of mobile device management strategies that can significantly reduce problems commonly faced by IT, finance and end-users through moving smartphone phone data to the cloud, has been extremely busy already this month and we are only two weeks into it.

The company just traveled to the Consumerization of IT in the Enterprise (CITE) conference, which took place from March 4-5 in San Francisco, Calif. MobileIron was a sponsor of the conference and is now present at CeBIT (News - Alert) which is currently underway in Germany until March 10th. Both events act as forums where exhibitions, conferences and keynotes take place to discuss emerging trends in the mobile world.

It is extremely important for MobileIron to attend CeBIT and CITE because currently, the mobile device management provider is working with a number of German and U.S. partners as the enterprise mobile IT market continues to expand. 

Adam Stein (News - Alert), director of marketing at MobileIron, told me, “In Germany, we are working with both carrier and VAR partners to demonstrate how managing the apps, security and devices within the enterprise can bolster staff productivity. For the Consumerization of IT in the Enterprise (CITE), the team over at IDG really understands how BYOD is impacting the enterprise.   In fact, one of MobileIron’s larger Bay-area customers, KLA-Tencor, spoke about how it deployed several thousand iPads in just 30 days using MobileIron. In addition, there are expected to be more than 350,000 attendees at CeBIT, many of whom are working with companies and agencies that employ 1,000 or more employees. “

At both shows, MobileIron focused its discussions and demonstrations around bring your own device (BYOD), app management and security. In fact, there was very large emphasis placed on the ways in which BYOD is boosting productivity.

With the majority of enterprises now utilizing mobile devices as the main form of communication, this trend of “bring your own device to the workplace” is poised to continue. Select Fortune 100 companies, including Kraft Foods, are already taking advantage of this cost-saving idea. Kraft is letting its 97,000 employees buy their own mobile devices or PCs, even providing them with a stipend; Carfax is offering its employees interest-free loans, while Citrix Systems (News - Alert) (CTXS) is giving workers a reported $2,100 to choose their own tablet or PC.

Corporate information is quite valuable, and a robust MDM approach ensures that information is cleanly removed — without removing employee information — if that employee leaves the company. Additionally, corporations can enforce their existing security or policy settings on a BYOD without impacting the employee applications. For example, certain enterprise apps are quite critical on a corporate or BYOD phone including tools that let salespeople see, collect and share geolocation information about customers in real time, according to a recent Gartner (News - Alert) survey.

A large array of people from diverse industries attended these events including law firms, manufacturing, high tech, industrial design and other markets. “It was pretty incredible to see the horizontal nature of the need to manage today’s mobile workforce,” Stein commented.

Additionally, another extremely popular topic of discussion at CeBIT and CITE was how to make mobile a secure, regulated environment that is as good as or better than desktop OS. TMCnet recently reported that MobileIron assists companies in deploying iPhones and iPads at scale by overcoming traditional security challenges IT faces. With iOS 5, every company can see multiple benefits but what is most important is the ultra high level of control. To read the full report, click here.

Edited by Rich Steeves

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