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Companies Need Mobile Device Management Solutions With or Without BYOD


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April 24, 2012

Companies Need Mobile Device Management Solutions With or Without BYOD

By Jacqueline Lee, Contributing Writer

EdSouth, a bank holding company specializing in student loans, uses AT&T’s (News - Alert) EchoWorx mobile device management software. Arrow Container Corp., a carton and container manufacturer, uses Enterproid Divide SaaS mobile device management software. Each company has staff using multiple mobile endpoints in the course of the business day. Arrow has made peace with BYOD, but EdSouth has not.

Jeff Gibbs told Ellen Messmer of ITWorld flatly, “We have not adopted the ‘Bring Your Own Device’ mentality.” Instead, EdSouth chose to standardize its mobile platform and to make it the property of the company. For its platform, EdSouth selected the iPhone (News - Alert) and the iPad.

EchoWorx enables mobile device management by encrypting sensitive data at mobile endpoints. Users enter a specific login ID and password, and all email messages are encrypted for security.

Arrow Container, on the other hand, embraced what it described as the inevitable. The company’s first mobile device management strategy was to provide BlackBerries to staff who needed them, but the widespread BlackBerry outage of 2011 made them question the wisdom of standardizing their platform. Since so many staff members already carried Android (News - Alert) smartphones, the company realized the potential benefit of having staff problems solved with clients directly from the production floor.

“It’s an infrastructure that’s already there,” said Jason Charnov, Arrow’s systems administrator. “It’s their carrier plans, their service, their management.”

Enterproid Divide delivers Web-based mobile device management by creating what it calls a “dual persona” environment for Android users. Some apps and data are designated for personal use, while others are firewalled for enterprise use. Divide costs $60 annually per user, and an iPhone beta test is in the works.

While answering the conundrum, “To BYOD or not to BYOD,” enterprises have to face personnel, policy and security challenges. However, companies on both sides of the divide are driving business for the mobile device management market. Analysts estimate about 70 mobile device management companies are in existence today, and most are working to win over companies whose employees operate on multiple device platforms.

Private companies aren’t the only potential markets for mobile device management applications. At a recent conference, NASA, the Department of Defense, the GSA (News - Alert) and the Federal Department of Agriculture all expressed frustration in regards to navigating the complex ins-and-outs of mobile device management. An official for the state of Mississippi described the process of developing a mobile device strategy as similar to “herding cats.”

Fortunately, many mobile device management companies such as MobileIron are eager to handle the challenges of mobile device strategy, whether companies choose BYOD or not.

For more on the company, click here.

Edited by Jamie Epstein

Technology Marketing Corporation

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