Addictive Mobility, a firm that specializes in social advertising, recently launched a mobile advertising toolset and workflow called the EngageFront. EngageFront eliminates the complexity in executing a campaign across all forms of mobile advertising and brings social targeting to mobile web and in-app advertising under a single platform.
Advertisers, with the help of EngageFront, are able to leverage Addictive Mobility''s proprietary social targeting across the mobile web and in-app by using reliable workflows along with social insights, audience trends and performance metrics.
"Addictive Mobility is excited to solve the fragmentation problem in the mobile advertising ecosystem with the launch of EngageFront." said Dilshan Kathriarachchi, Addictive Mobility president, in a statement.
"The core technology behind EngageFront allows us to socially activate mobile ad impressions and provide greater ROI for advertisers and publishers alike. This is a key milestone for greater industry transparency and the maturity of social advertising."
The plug-and-play architecture of EngageFront improves a publisher’s mobile offerings to leverage social targeting and generate higher average revenue per user. When paired with rich media ads, the technology results in higher click thru rates and greater user engagement. The technology also ensures consistency irrespective of whether the user engagement occurs within a mobile web or in-app environment.
Officials also said that EngageFront responds to user behavior, interaction with social content and its relevance towards the user''s social graph. Its publishers will be some of the first to engage users on the mobile web with a technology that will provide them with great content experience.
In related TMC (News - Alert) news, Addictive Mobility and Celtra, a provider of rich media advertising and analytics across mobile devices, have entered into a new partnership for socially targeted creative campaigns in the North American market.
Edited by Allison Boccamazzo