According to Ojas Rege, vice president of Strategy, MobileIron, “When I was a kid, the three “R”s of education were wRiting, Reading, and aRithmetic.” Well, times have certainly changed more than a little since the era where Rege transitioned from boy to man and as increasing demands are placed upon businesses whose employees now demand mobility at all times ramped up by bring your own device strategies and mobile device management regulations that are altering the way in which IT measures up to responsibilities to keep both the corporate environment and its employees safeguarded from cyber attacks.
While real life experiences are proving the validity of implementing a mobile device management solution, the three new “R”s of mobile app education including expeRience, aRchitecture, and Role have arisen. Today we will look at experience.
As mobile applications are continuing to be created and brought to market, it is likely that smartphone users will continue to try them out. Thus, “user experience is the litmus test for mobile app adoption. IT must first realize it is actually providing consumer apps for its employees, not business apps for its enterprise and this has been a difficult mindset shift for many organizations used to large scale, monolithic, deeply-functional app projects,” Rege added.
Some apps that have proven successful as of late include those that are not overly full of features, are cost-effective and measure up to user expectations.
He stated, “I was in a meeting this week with one of the biggest private food companies in the world. The person responsible for mobile said in his intro: Nothing is more important than user experience. That is awesome. Three years ago, user experience in the enterprise required evangelism. Now it is starting to be seen by the new generation of IT as a necessary condition of success. So the intent is there … the next step is making it real.”
Additionally, be sure to ask yourself these crucial questions:
- Does the existing team have the aptitude?
- Should this function be in-house or contracted?
- Should it be centralized or scattered throughout the business?
- Who should run it and fund it?
Although the questions above could prove to be difficult to answer, once you can ensure all of these elements are in place it will be easy to ensure mobile applications are used according to individual business mandates. Also, teaming with a mobile device management provider like MobileIron will alleviate the burden placed upon your already overstressed IT team, allowing them to instead place their focus upon streamlining operations and driving profitable relationships rather than figuring out why the system isn’t running as it should.
Clarissa Horowitz, director of Communications, MobileIron concluded, “People have been talking about the post-PC era since MIT’s (News - Alert) David Clark first the term in 1999. And the conversation has always been about devices. But 2013 is the real post-PC era and we are going to see the mobilization of business processes on a global scale. Mobile becomes the primary computing platform and apps become the way people do their work thus enterprises become ‘mobile first’ organizations. They use mobile for innovation: to transform their business and increase their competitiveness.”
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Edited by Brooke Neuman