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Best Buy Has Great Buy with iPhone 5c Discount


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October 07, 2013

Best Buy Has Great Buy with iPhone 5c Discount

By Nicole Spector, Contributing Writer

If you're an iOS user who hasn't yet purchased the newly released iPhone 5c but intend to, you may want to head over to Best Buy (News - Alert) today. 

Living up to its name, the mega store that has been struggling to thrive of late, is selling the new phone for half of what Apple (News - Alert) is asking for the phone: fifty bucks. In offering the hot new product at a significantly slashed price, Best Buy is undercutting deadly competitors like Walmart and Target (News - Alert) who are retailing the phone at $80.

Here's how it works: customers receive a $50 gift card with the phone, which they can present upon checking out the $99.99 device. If you’re not an iOS guy or gal, Best Buy is also offering a deal on Samsung (News - Alert) Galaxy smartphones, albeit a less impressive one. The $199 Samsung Galaxy S4, for instance, now sells at Best Buy for $150.

Best Buy's iPhone 5c campaign provides a hot bargain, no doubt, but it's a little late in the season. Two weeks may not sound like a lot, but in a tech-crazed world where lines go on for blocks on the day a new Apple gadget drops, it’s a bit of a light year. Best Buy would have had more success had its marketing team engineered this deal months ago and had it ready to go on the day the iPhone (News - Alert) 5c was unveiled in stores. And the question begs to be asked: Why isn't the company sporting any discount whatsoever on the iPhone 5s, which retailing at $199.99, is getting stronger reviews and acquiring demand? If you're going to wait two weeks to hold a sale designed to lure Johnny-Come-Latelys, it seems arguably more prudent to hold it for the product that is obviously better, and the one that everyone is trying to get his/her hands on. Even a 25 percent discount off an in-stock iPhone 5s would have people scrambling to buy.

The sale runs through the end of today, October 7.

Edited by Rory J. Thompson

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