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Livewire Mobile to Power Digital Music Download for Sprint, MetroPCS

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September 12, 2012

Livewire Mobile to Power Digital Music Download for Sprint, MetroPCS

By Mandira Srivastava, TMCnet Contributor

Sprint (News - Alert) and MetroPCS customers can now enjoy full-track music downloads, ringback and ringtones, with content from all the major music labels and independents from around the world. These downloads are powered by Livewire Mobile, the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies and consumers.

With this service, Sprint Music Plus and MetroPCS has joined the bandwagon of carriers who provide music download services hosted and merchandized by Livewire.

Livewire now has Tier-1 carrier deals in the U.S., Europe, Canada and Australasia.

According to a recent statement, the announcement follows a recently launched unlimited music service called Siren, designed, built and powered by Livewire Mobile for Public Mobile in Canada; as well as Rumpus, the music discovery application on Android (News - Alert) smartphones and tablets.

The Sprint Music Plus and MetroPCS music services will be supported across applications, Web and mobile Web stores. The Music application is preloaded on all MetroPCS Android devices.

Sprint customers may also download Sprint Music Plus on their Android device from the Google (News - Alert) Play marketplace from

Livewire Mobile expects the new deals to result in a more than doubling of its revenue from its 2011 figures in the 2013 fiscal year.

“This is a significant milestone for the company and underscores our market expertise in delivering world-class digital music services to millions of subscribers on behalf of our trusted carrier partners,” said Matthew Stecker, president and CEO at Livewire Mobile. “We are delighted to be expanding our relationships with major carriers like Sprint and MetroPCS, because they are leaders in market innovation, and both recognize the value offered by committing to music as a key part of their product strategies.”

Livewire Mobile’s digital entertainment solutions are used by carriers in nine countries, as well as OEMs and other partners. Its ringback solution is deployed in 10 countries worldwide.

Looking to grow your channel opportunities? Then be sure to attend Channel Vision Expo (CVx), collocated with ITEXPO West 2012 taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at Channel Vision Expo. Follow us on Twitter.

Edited by Braden Becker

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