A consistent asset to ITEXPO each year, Dialogic accelerates network and VAS solutions with IP platforms like session boarder controllers, media servers and gateways to enable video and mobile video. Dialogic develops products and technologies that enable reliable, seamless, and efficient communications and services across countless devices on a wide variety of networks.
Not only is the company a Platinum sponsor and exhibitor at the event in Austin, TX, next month but the company is also participating in four panel discussions throughout the week.
In preparation for ITEXPO West next month, Rich Tehrani, CEO of TMC, had the opportunity to speak to Bud Walder (News - Alert), marketing director at Dialogic, regarding industry insight, plans for Dialogic in the near future and what the company expects to see at the show in September.
Walder explained that the sessions Dialogic is involved in will provide guidance and viewpoints on migrating solutions to the cloud, cost effective moves for the SMB communications market, delivering reliable FoIP over SIP trunking, and discussing new opportunities for multimedia mobile solutions on smart phones.
One of the biggest challenges businesses face in the competitive industry today is balancing the task of cutting communication costs while still maintaining success. In order to walk that fine line of conserving costs while still providing results, companies have learned to utilize technologies that enhance their operational efficiencies while still remaining within their budgets. Walder will be speaking on a panel titled, “How to Save Money on Communications without Sacrificing Your Operational Efficiency,” on Wednesday, Sept. 14, at 1:00p.m.
Read the full interview below:
How has your market segment evolved over the past year and what trends have fueled those changes?
Dialogic serves many enterprise and service provider market segments with enabling media and signaling technologies for solution providers and communications network infrastructure. One big change is being driven by the next phase in the move to IP communications, and it is making enterprise communications solutions a service provider story. The growth in SIP trunking and the interest in Cloud Communications mean end users and solution providers are leveraging broadband connectivity to displace legacy PSTN services and to offer many premises based communications solutions from the cloud. Dialogic is responding with network elements such as session border controllers and ‘cloud-ready’ media server platforms to enable our customers to benefit from these trends.
What do you see as the next disruptive force in technology and how will it impact your market or business?
Gartner’s top ten technology list for 2011 included Cloud Computing, mobile applications, social media and collaboration, and video as the first four technologies listed. Dialogic has been on a mission to develop technology that supports the development of interactive video and multimedia applications, particularly for mobile networks and devices. Smart phones, tablets, social networks and mobile broadband networks will feed and support the demand for more interactive multimedia services and solutions. We continue to project the explosion of video across mobile networks and devices as a key element that will transform our business and markets. For example, at IT expo we are demonstrating mobile video conferencing solution with multimedia SIP clients on iPhones and Android phones.
How has the acceptance and adoption of the cloud model influenced your development cycle and process?
Dialogic has media and signaling technologies that enable cloud communications today, and many of our solution partners have already launched cloud communications services that are ramping up well and extending their market opportunities. Our product managers have incorporated additional cloud communications features and requirements into their roadmaps to amplify the benefits of building cloud based solutions on Dialogic technology, and we are actively working with platform as a service and cloud computing providers to help deploy partner solutions effectively from those environments. In addition, we are embracing Web 2.0 APIs, RESTful APIs, open source and SIP application servers as an extended set of interfaces and development environments to make our market leading media and signaling platforms easily accessible to a broad range of development communities.
What is the most common request you are seeing from your customers? How is your company addressing these demands?
Our customers are communications solution and services providers that are wholly embracing the move to end-to-end IP infrastructure and networks. In today’s practical terms, this means they are adopting IP platforms and protocols for their latest solutions and services. Since we will live in a heterogeneous network environment with mixed TDM and IP protocols and signaling for the foreseeable future, one big request we get is for solutions that help them mediate, traverse and secure the network edge. We are responding with border elements that can handle any-to-any media and signaling translation, and media transcoding. We have introduced the Dialogic BorderNet brand for our next generation gateways and session border control products that deliver this network edge mediation support.
How is the continued growth of social media changing service and product development strategies?
We look at the growth of social media as a huge opportunity to integrate real-time communications features to extend the social media communication continuum. For example, presence and IM chat are established functions in Facebook. Extending those base features to initiate a VoIP call, an audio conference or video conference, or even some other form of multimedia collaboration or social activity seems a natural extension. But to do it requires the type of connectivity, signaling and media services that Dialogic and our partners provide, whether these extended communication features emerge as a plug in app, or built-in to the social media platform themselves.
Will Google+ become bigger than Facebook and Twitter (News - Alert)? Why or why not?
I’ve often complained that there are very few things in my life that I want to share with all my ‘friends’ on Facebook, so I post little if anything. Therefore the Google + concept of categorizing all those ‘friends’ into appropriate ‘circles’ and sharing info with certain circles accordingly makes perfect sense to me. But let’s face it – FB has an enormous head start in social media membership. Do we quit FB and start over in Google +? Or must we keep up both? Makes me wonder if there’s a little farm in upstate NY with my name on it…….might be time to disconnect from the grid altogether and raise heirloom tomatoes and goats for a living.
As businesses continue their move toward virtual workforces, how are you meeting the need for increased mobility? What barriers are keeping others from adopting mobile strategies?
Today’s IP-PBX and Unified Communication solutions deliver excellent communications support for remote, broadband connected workers, and we are starting to see mobile clients emerge that can extend the UC continuum (presence, IM, VoIP/voice, video, collaboration) to the mobile workforce over wireless broadband networks as well. Dialogic is enabling the virtual workforce and mobility through UC connectivity solutions, such as media gateways and session border controllers that enable virtual workforce and mobile solutions from Microsoft, IBM and Motorola most notably.
In addition, we are developing back-end multimedia server support for mobile SIP multimedia clients that enable service providers and enterprise solution providers the ability to deliver rich communications apps to the mobile workforce through mobile video conference capabilities and HD voice.
How do you see the mobile operating system war (iPhone vs. Android vs. RIM vs. WM7) playing out?
It certainly got more interesting here in mid-August with Google’s announced acquisition of Motorola Mobility. That put’s more pressure on RIM and WM7, and on the iOS as well. It could backfire on Google and present an opportunity for WM7 to gain ground since Google will become a device competitor with Android device manufacturers.
Certainly iOS and Android appear unstoppable at this juncture as dominant smart phone and tablet OS’s – but then again, it was not too long ago that RIM and Nokia (News - Alert) dominated the handset scene, so things can change quickly in the high stakes mobile device world.
Is HTML5 the game changer many predict it will be?
HTML5 will definitely be a game changer, but not for enabling technology providers such as Dialogic. We’re too far down in the value chain for HTML5 to make any difference for us. That’s because our products, for the most part, indirectly interact with end user technologies such as browsers, phones, SIP end points, etc. The real winners will be device and mobile OS manufacturers (Apple (News - Alert), Motorola/Google) that are required to support different standards so that their customers (wireless subs) can view different types of content with ease.
For example, the biggest benefit of HTML5 is the ability to view video content without having to use Flash. As you can guess, Apple will be the biggest beneficiary of HTML5 since they have problems with Adobe (News - Alert) flash anyway. HTML5 also offers new sets of APIs that will benefit our partners (Apex, Agnity, etc.) to help deliver better services and a better user experience.
As far as we are concerned, we will have to find a way to interop with HTML5 browsers so we can push content to it (using partner apps) when needed and continue to lead in solution enabling technology.
What are you most looking forward to at ITEXPO West in Austin? What do you see as being the biggest trends at the show?
The mere fact that IT Expo is in Austin for the first time is exciting for Dialogic. Austin is a great communications and technology town, and we embrace the change of venue eagerly, and anticipate some new faces and general excitement as we explore everything this venue has to offer (no disrespect to our friends in LA). J
As for the big trends, they align with our show participation - we are taking part in sessions on SIP trunking and FoIP, HD Audio and Video, Cloud Communications and the SMB solutions. In the booth, we will demonstrate our multimedia technology with a video conferencing solution running across smart phones, video phones and PC clients. We will also be launching our new partner showcase with more than 20 solution providers serving up their latest enterprise and service provider solutions built on Dialogic.
What issues will you be addressing during your ITEXPO session and why should attendees be sure to attend?
We are participating in four sessions in Austin, providing guidance and viewpoints on migrating solutions to the cloud, cost effective moves for the SMB communications market, delivering reliable FoIP over SIP trunking, and discussing new opportunities for multimedia mobile solutions on smart phones. Each topic offers attendees a distinct opportunity to leverage Dialogic technical and/or market experience to help build new or strengthen existing business opportunities.
Check out the video below for an interview with Dawn Hogh, VP of product marketing for Dialogic, at ITEXPO East in Miami, FL earlier this year.
To find out more about Bud Walder and Dialogic, visit the company at ITEXPO West 2011 in booth #407. To be held Sept. 13-15 in Austin, TX, ITEXPO is the world’s premier IP communications event. Walder is speaking during “How to Save Money on Communications without Sacrificing Your Operational Efficiency.” Don’t wait. Register now. Stay in touch with everything happening at ITEXPO… follow us on Twitter.
Stefanie Mosca is a Managing Editor for TMCnet, with a particular focus in wireless technologies as well as mobile and IP communications. She holds a master's degree in journalism from Quinnipiac University and a bachelor's degree in communication from the University of New Haven. To read more of her articles, please visit her columnist page or follow her on Twitter @stefaniemosca.
Edited by Stefanie Mosca