According to industry journal RCR Wireless Asia, Eamonn Kearns, VP of sales at Canadian communications firm Dialogic, said mobile video is the future of mobile value added services (VAS).
“Video is the new voice,” said Kearns speaking to RCR Wireless (News - Alert) News in Singapore, explaining that the deployment of 3G on a global scale is “what is really giving video a boost, as carriers feed consumers what they want at speeds they can finally enjoy,” according to RCR Wireless’s reporting.
Kearns puts his finger on Asians’ appetite for mobile video entertainment, noting that “Entertainment is what it’s all about and for very many people in Asia, their very first exposure to the Internet is going to be on their mobile device.”
And of course you know that means bandwidth is going to be a concern with all the traffic. RCR Wireless notes that in fact, analysts say there will be up to 50 times growth in network data traffic, but that isn’t going to mean profits will follow -- “operators are only seeing that translate into a 15 percent increase in revenue. Thus, the capital expenditure needed to deliver quality video services remains high.”
Dialogic (News - Alert) officials say they believes they can do much to help solve this problem, firstly by optimizing videos for mobile consumption and secondly optimizing the backhaul in the network to make it more cost effective to distribute video.
This past March TMC’s Tom Keating (News - Alert) wrote that Dialogic launched their high density BorderNet 2020 Integrated Multimedia Gateway for service providers. It enables “any-to-any” network connectivity, integrated signaling and increased capacity for service provider networks to handle more subscribers and more calls per second. Its next generation Dialogic BorderNet 2020 Integrated Multimedia Gateway (News - Alert) features 2.6x the session capacity of the previous generation Dialogic IMG 1010 Integrated Media Gateway.
According to Dialogic, Keating wrote, networks using a BorderNet 2020 IMG have achieved call rates ranging from 36-52 calls per second when connecting mobile or fixed line subscribers to mobile VAS and cloud-based services. Because the BorderNet 2020 IMG can convert traffic from both TDM-to-IP and IP-to-IP, it also provides value for service providers during the TDM to IP transition process.
Dialogic is a Platinum sponsor of ITEXPO West 2011. To be held Sept. 13-15 in Austin, TX, ITEXPO (News - Alert) is the world’s premier IP communications event. Visit Dialogic in booth #407. Don’t wait. Register now. Stay in touch with everything happening at ITEXPO… follow us on Twitter.
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefanie Mosca