As mobile devices take innovative shape and add reliable features, users are downloading more mobile video. Television is taking a back seat to online viewing, and according to a recent report from Sandvine (News - Alert), 27 percent of mobile video traffic is YouTube in North America.
This demonstrates strong growth in mobile video, but will it replace TV?
According to an Internet Marketing Grind report, YouTube (News - Alert) continues to draw traffic and is providing the largest single source for mobile video. Combine the YouTube number with those of mobile streaming and mobile audio sources like Pandora (News - Alert) and Netflix, traffic is poised to reach at least 60 percent by the year 2014.
Mobile video growth is beyond impressive as real-time entertainment demand has caused a mobile data traffic jump of 34 percent in only six months. Web browsing and social networking numbers increased as well at 21 percent and 10 percent, respectively. As mobile video continues to grow, so will revenue generating advertising.
According to eMarketer (News - Alert), in 2011, advertising for mobile video in the United States reached $37.5 million. When it comes to ads supported by mobile video, numbers are expected to reach $213.6 million in 2015.
Mobile video, mobile games and mobile music are all a part of mobile entertainment and advertising projected to reach new heights in the very near future. While mobile games and music haven’t reached the same numbers as mobile video, with $65.3 million and $181.4 million, they are still expected to grow.
Mobile video’s biggest competition is television, which took only a small decline last year. According to Nielsen reports, TV lost about five million viewers in 2011 compared to 2010. During that same time period, Internet video increased by six million.
Another trend is the time-shifted viewing. Television has always seen this, but the numbers showed nearly 19 million viewers were doing this toward the end of 2011. Mobile video was also on the rise for time shifts. Smartphones and tablets take over the marketplace - a trend expected to stick.
Even with the growth in mobile video and the decline in TV viewing, television still takes the cake. Even if all the mobile video users and online video viewers were combined, television has 284 million people watching. Americans reportedly watch an estimated five hours of video a day and 98 percent of that is from television.
Online and mobile video are slowly taking over, but we still have a while before television viewing providers have to worry about a new job. After all, there’s a reason why we still buy extremely large televisions. Mobile video is great on the go, but why settle for the small screen at home?
Edited by Braden Becker