Let’s face it. If someone insists that you have GOT to catch up on last week’s episode of Game of Thrones, are you more likely to wait for the re-run to play on TV or are you going to go online and watch it right now? In today’s world of tablets and mobile devices, chances are you’re going to go online and watch it when it’s convenient for you.
According to Alan Knitowski, CEO and chairman of Phunware, creator of mobile application brandME and PRAISE, a major TV brand found that 60 percent of its core demographic had never seen one of its most popular TV shows on the TV and instead, half of the target audience watched the show on mobile devices.
However, it’s not just TV shows. Teenagers are abandoning console games for mobile games. Sixty three percent of teens said they are willing to play games on their mobile phones, compared to 33 percent a year ago. Almost 66 percent of teens said they’ve lost interest in console games because they don’t offer the same opportunities for social interaction as mobile games. Console games are facing unprecedented competition from tablets and smartphones, as well as connected TVs.
The trend is hitting an audience even younger than teenagers. We’ve all seen, or at least heard of, the three year olds playing on mom’s iPad with ease and familiarity. ABI Research (News - Alert) recently projected that apps designed for young children may propel media tablets to become the de facto replacement of personal DVD players, particularly in cars. In 2016, it expects users to download nearly one billion media tablet apps for young children.
Consumers are shopping more from their devices. IBM (News - Alert) reported that online shopping originating from mobile devices represented 13.3 percent of all online sales in March, up from seven percent a year ago. Online holiday shopping in 2011 showed substantial growth in mobile shopping activity, with both traffic and sales on mobile devices more than doubling their volume over the same period a year earlier. Even mobile payment in person is increasing, as companies like PayPal (News - Alert) and Google have raced to provide in-store mobile payment solutions.
Developers will have to take a lot issues into consideration, including how their applications perform on smartphones versus tablets and other devices, and how content will interact if projected to other, larger screens. And of course, developers must pay attention to the constantly changing market trends that indicate where needs for new types of applications might emerge.
Edited by Jamie Epstein