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IPsmarx Enables Retailers to Generate Additional Revenue Streams

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July 28, 2014

IPsmarx Enables Retailers to Generate Additional Revenue Streams

By Raju Shanbhag, TMCnet Contributor

Airtime remittance and international calling services have become a profitable business even for small time vendors like grocers and convenience stores. Even service providers have realized the benefits of enabling this segment, and are coming up with new plans to facilitate the selling of their services through small time vendors.

IPsmarx (News - Alert), an award-winning technology solutions provider to business and telecommunication providers, has opened a whole new office to take this idea further. This new office, opened in San Diego, Calif., will help West Coast retailers to sell their own custom-branded prepaid calling cards and PINless, the company has stated.

The uniqueness of IPsmarx’s new offering is that all the services are available in a single platform. Also, multiple methods of payment, such as online, in-store through a retail agent, and through the phone using the interactive voice response (IVR) system are available in this platform. The company believes that it has spread its wings in this market at just the right time as airtime remittance is emerging as one of the most used mobile money products all over the world.

“IPsmarx solutions are designed with retail businesses in mind,” says Andrea Lopez, senior tech sales representative for IPsmarx, “For example, one major advantage that our retail clients find particularly attractive is the ability to become their own primary service provider rather than a reseller for somebody else. This empowers them to cut out the middleman (and associated costs) as well as leverage their own network of resellers and agents to acquire a large pool of customers.”

Apart from offering innovative products to its retailers and customers, the company had made available DIDs services on its platform two years ago. These services can be easily provisioned through the industry’s leading back office support system, Titanium III.

Edited by Adam Brandt

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